Episode #98 of the B2B Market Research Podcast – 7 Trade Show Competitive Intelligence Tips We cover: A few important ratios to keep in mind. What you should check out as soon as you hit the expo hall floor. Well-known trade show CI strategies that aren’t effective and that should be simply be left in the dust bin. Thank you ...

Have we reached the day when CEO’s need to send a company-wide memo with the title “We will be hacked”? In a word, yes. Let us be clear: The implementors and researchers we chat with – those in the enterprise Security Operation Centers (SOCs) and Managed Security Service Providers (MSSPs) – aren’t advocating giving up. They’re not ...

What are the 10 Essential Truths about Internet of Things (IoT) B2B focused Market Research? How will you market research efforts need to change – when you start to tackle IoT research? In short, this presentation covers 10 key tips that can keep you on track when doing IoT research on B2B companies and ecosystems.

Should you believe the hype on the Internet of Things? Can it really be the (NBTE) Next Biggest Thing Ever? Gartner thinks there will be 26 billion “Internet of Things” units by 2020. Not to be outdone, IDC predicts 212 billion “things”. This seems like a big difference between crystal balls, but what’s an order ...

Episode 80: – When Does Public Data Equal Big Data – 3 Tips for Competitive Intelligence Professionals We cover: Why “public” data isn’t the same as “Internet data.” How the Internet is like big data with a nice UI How you can get quant from the Internet and aggregate it in an almost “big data,” powerful way. For more ...

Episode 79: – Interview with Kris Wheaton, Associate Professor of Intelligence, Mercyhurst University We cover: The skills that exceptional competitive intelligence professionals need to have. His thoughts on crowdsourcing and social network analysis. For more free B2B market research and competitive intelligence resources go to: www.cascadeinsights.com/resources Sign up for podcast updates – here Modified transcript: Sean: Welcome to ...

Episode 76: – 4 Ways to Crack the Code on Competitor Pricing During this podcast we cover a variety of ways Competitive Intelligence, Pricing, and Strategy teams can gain insight on competitor pricing models. This includes: Why you need to go beyond looking for “magic documents” that may describe the competitor’s pricing model. The pro’s and cons ...

Episode 75: – Why CI Teams Should Unite With Market Research During this podcast we cover a variety of reasons why competitive intelligence professionals need to build a bridge between themselves and their company’s market research team. This includes: How you can marry the customer centric view of market research with the outward view of competitive ...

This morning I came across a stellar article in the October 2014 edition of Harvard Business Review. The article was titled – Putting Sales at the Center of Strategy, and the killer quote was the following. “Strategists, years removed from customer contact…have an obsolete vision of the company-customer interface.” That killer quote has a lot to ...

Episode 74: – Why you need to know Web Analytics – Tips and Tricks for Competitive Intelligence Professionals During this podcast we cover a variety of reasons why Competitive Intelligence professionals need to regulary mine web analytics. This includes: Why tools such as SimilarWeb are solid sources for competitive intelligence. How you can you use web metrics ...

Episode 73: – 6 Essential Truths of Competitive Intelligence Collection and Analysis During this podcast we cover the six essential truths of competitive intelligence collection and analysis: What someone thinks about the competitive intelligence collection and analysis effort is going to deeply impact how they go about conducting the effort. Intelligence failures do not come from a ...

Episode 72: – Making Social Media analysis easy with NodeXL During this podcast we interview Marc Smith one of the creators of NodeXL.  NodeXL is a free and fantastic tool for doing advanced social media analysis – right inside of Excel. We cover the following with Marc, all of which should be of solid interest to any ...

How many “Battle Cards” does your company make?  I’m going to go out on a limb and guess “a lot.”  In fact, there’s probably a group of good people who’ve become a “deliverable factory” in this regard – churning out Battle Cards with wild abandon. But really, ask yourself, “Are Battle Cards effective?”  In 2000, ...

Episode 71: – How to do Win-Loss the Right way. How to get a complete picture of what’s going on out there, and how to avoid isolating on any single deal. The importance of looking at the entire sales process and not just isolating on things such as rep behavior and price. For more episodes focused on ...

These are the top Business or Technology focused presentations you need to see on slideshare this month. This month we focus on the Mobile market and Social Media. Subscribe to our blog to get the latest B2B Market Research information for software, hardware and technology companies. Note: Our emphasis here is on content and meaningful data ...

Episode 70: – How to use web data the right way – 3 tips for success How to treat data sources such as LinkedIn and Job Postings as a database first and a website second. The importance of developing a good taxonomy before you begin any search efforts. Why API’s matter when it comes to grabbing lots of ...

When a business buys a license for a piece on-premise software or a cloud service they may have a number of different reasons for making that purchase decision. But only a few truly matter. Sadly, many marketing, sales, and product engineering teams don’t take a “features that matter” approach to this type of competitive analysis. ...

The following is our take on the best Slideshare presentations of the last 30 days.  With a focus on presentations that cover the technology industry or business all up. Note: Our emphasis here is on content and meaningful data over style… The Brazil Startup Report How Netflix delivers software Wireless Industry Overview – 2014 State ...

Episode 69: – 5 Fundamental Truths of Competitive Intelligence Collection and Analysis During this podcast we cover Five “Fundamental Truths” from one of the best articles ever written on intelligence collection and analysis efforts. During this podcast we cover: Why the written product is forever. How the public segregates success and failure. How to build credibility ...

This presentation summarizes the key takeaways from one of the best articles we’ve ever come across on competitive intelligence collection, analysis, and the building of competitive intelligence teams. While the article focuses on public sector experiences, the five fundamental truths, and six essential truths the article covers are an important read for competitive intelligence professionals ...

Episode 68: – Technology Companies and Competitive Intelligence – The Ugly During this podcast we cover: The Ugly – What Technology Companies typically get wrong when building Competitive Intelligence teams and generating analysis. Subscribe to the monthly B2B Market Research newsletter for the latest CI information. Modified Transcript: Welcome to another episode of the B2B Market Research ...

Discover how B2B marketers can gain better competitive intelligence information via big data. Below is the presentation Sean delivered at the Norcal BMA event this week. If you would like to download a copy of the presentation go here. Check Out: Past episodes of our popular podcast – The B2B Market Research Podcast.

Episode 67: – B2B Technology Companies and Competitive Intelligence – The Good and the Bad During this podcast we cover: The Good – What Technology Companies typically get right when it comes to Competitive Intelligence efforts. The Bad – What Technology Companies typically get wrong when it comes to Competitive Intelligence efforts. Subscribe to our newsletter ...

Below is the presentation Sean delivered at the SLA conference in Vancouver, BC this week. If you would like to download a copy of the presentation go here. Download: Going Beyond Google – Gathering Intelligence – 5th Edition – Over 100+ pages of tools, tips, and techniques for CI professionals.

Below is the presentation Sean delivered at the SLA conference in Vancouver, BC this week. If you would like to download a copy of the presentation go here.  

Below is the presentation we delivered at the MRA’s Insights and Strategies conference in Chicago this week. If you would like to download a copy of the presentation go here.  

The Customer and Partner ViewPoint – Cloudera   Cloudera is respected as the 1st to market solution (i.e., unquestioned market leader status) and is well respected for “giving back” to the Hadoop community.  However, there’s no monopoly in the Hadoop market at this time, and customers that we spoke with are commonly kicking the tires with ...

For quite a while now we’ve turned to TweetReach to generate quick statistics (volume, tweets per day referencing the hashtag, etc.) on Twitter hashtags. However, it looks like I might be turning to TweetBinder a bit more often as it provides similar statistics along with a few additional data points such as the following: “Cloudera” ...

Mary Meeker’s Internet Trends report has become a “must read” every year for folks in the tech industry. While no single report can cover every angle, especially on a area as big as “Internet Trends,” this report consistently does it better than most. KPCB Internet trends 2014 from Kleiner Perkins Caufield & Byers Some highlights: ...