How to Do Win-Loss the Right Way: B2B Market Research podcast

Authored bycascade

Episode 71: – How to do Win-Loss the Right way.

  • How to get a complete picture of what’s going on out there, and how to avoid isolating on any single deal.
  • The importance of looking at the entire sales process and not just isolating on things such as rep behavior and price.

For more episodes focused on competitive intelligence and market intelligence tips go to: www.cascadeinsights.com/resources

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