Nic Read explains how to develop new B2B sales strategies to gain customers’ trust, and different marketing tactics to attract customers.
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Recognized Thought Leadership
The founders of Cascade Insights are members of the Strategic and Competitive Intelligence Professionals Society and are available for press interviews on the subject of the Buyers’ Journey and B2B market research.
Previously they have been quoted in Forbes, the New York Times, ZDNet, LA Times, and other publications.
B2B Revealed Podcast
- — Competitive Landscape Analysis
- — Product / Service Launches
- — Market Opportunity Research
- — Channel / Market Research
- — Customer Journey Mapping
- — Market Segmentation Research
- — Key Buying Criteria Research
- — Win / Loss Analysis
- — Brand Studies
- — Go-to-Market Research
- — Buyer Persona Research
- — B2B Usability Testing