technology Archives

July 21, 2022

Panel Providers Vs. Expert Networks: Who Gives the Highest Quality Respondents?

Research vendors should field surveys with high-quality respondents. But as we have discovered, that’s not always the case. Our investigative journey digs into the issues we found with some vendors and how we made those discoveries.

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April 29, 2022

B2B Buyer Persona Research: Truth Over Templates

Are you wasting your time with buyer persona templates? These case studies show how customized B2B buyer persona research can make a difference.

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February 9, 2021

5 Clues It’s Time for B2B Concept Testing

The most innovative tech & the awesomest features don’t guarantee success. B2B Concept Testing shows you what the market thinks of your idea.

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February 14, 2018

Heat Up Your Cold Email

In this episode of B2B Revealed, Cascade Insights CEO Sean Campbell chats with Replyify Co-Founder Ryan O'Donnell on how to use cold email to increase audiences and avoid the spam filter.

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February 8, 2018

Message Testing: Because Intent ≠ Interpretation

Somewhere between intent and interpretation, a lot can get lost in translation. Is the "message received" the same as "the message sent"?

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February 1, 2018

Facts Bore, a Good Story Roars

In this episode, Cascade Insights CEO Sean Campbell interviews renowned speaker Troy Hazard on giving a conference talk.

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January 24, 2018

Win-Loss Analysis: 6 Reasons Why You’re Losing Deals

Win-loss analysis from 200+ interviews with B2B buyers. How to avoid common blunders like inflexible pricing, misguided messaging, and bad sales strategy.

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January 15, 2018

SEO: The Balancing Act of Visibility and Utility

Author Phil Singleton explains how marketers can balance a good B2B SEO search ranking strategy with creating relevant and useful content.

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December 20, 2017

Your Favorite B2B Podcasts of 2017

The B2B Market Research Podcast became B2B Revealed. Our focus broadened to a myriad of issues that impact our clients in the B2B technology sector.

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December 20, 2017

Your Favorite B2B Posts of 2017

It was a good year for B2B content. As we reflect on 2017, we bring you a countdown of our most read articles of the year.

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December 11, 2017

Business Needs Net Neutrality: An Interview with Ryan Singel

Contextly CEO Ryan Singel discusses business and net neutrality, specifically a net neutrality rollback for ISPs, tech companies, and startups.

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December 1, 2017

People-Centric Marketing: Wisdom From Tom Shoemaker

Tom Shoemaker, CMO of itslearning, explains why customer satisfaction research is essential to marketing strategy.

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November 15, 2017

Coaching Your Channel: An Interview With Steve Smith

Steve Smith, president of GrowthSource Coaching discusses channel sales strategies and other IT Services firm survival strategies.

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November 1, 2017

The Spy Who Wasn’t – Clarifying Competitive Intelligence

What is competitive intelligence? A nuanced understanding of the marketplace in which you and your competitors are situated? Yes. Corporate espionage? No.

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October 18, 2017

This Is Your Brain On Notifications: An Interview With Jill Konrath

Author, Jill Konrath discusses key points in her latest book, “More Sales, Less Time” and taking control of your time with productivity apps.

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September 6, 2017

Creating The Category – An Interview With Matt Ipri

When a product is the first of its kind, mid-market marketing isn't easy. But, a savvy marketer knows how to create a whole new category for their product.

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January 17, 2017

Sales Needs A Say In Strategy

Your sales team is doing qualitative research all the time. Talking to them is your best chance to achieve a strong sales strategy.

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December 5, 2016

Riveting Research: It’s Not a Mission Impossible

Documentary filmmaking can teach qualitative researchers about the art of crafting a great story and building findings that make clients act.

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November 1, 2016

Avoid an Identity Crisis: Make These Tough Calls For Your Firm

The world is covered in the carcasses of failed market research firms. What led to this sea of whitewashed bones? Indecisiveness. Tough choices are needed, particularly on these six issues.

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Read Like An Analyst | B2B tech sector news

October 13, 2016

Read Like An Analyst: IoT Can Lead to Idealistic Overthinking

How a focus on the Internet of Things can lead to some idealistic bets, the reality of Salesforce's Einstein, and is it the end of the Microsoft partner?

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September 29, 2016

Get Smarter On ‘The Cyber’

Time and again, our nation’s top political leaders demonstrate that they are not up to speed on cybersecurity. We have some recommended reading.

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