B2B Market Research and Competitive Intelligence Services

Boutique B2B Market Research

We choose to work with B2B technology companies because we know them inside and out.

From tech titans to startups in burgeoning industries, our studies bring critical insight to keep you competitive in your unique context.

From product launches, to go-to-markets, to sales strategies, and more, we'll arm you with the information you need to make the smartest decisions.

DEFINE YOUR BRAND

Brand Studies Cascade Insights

BRAND STUDIES

Ready to evaluate brand perception and awareness?

  • Gauge customer loyalty to your brand.
  • See how your brand is perceived in comparison to the competition.
  • Measure branding success by market segment.
  • Find out how memorable your brand is for target customers.
  • Understand whether your brand is considered trustworthy.
Product / Service Launches Cascade Insights

PRODUCT / SERVICE LAUNCHES

Need to launch a product or service?

  • Discover the exact product or service features to include for long-term success.
  • Remove uncertainty about the features that matter.
  • Determine when customers are truly ready to buy.
  • Find out why customers buy your competitors’ product or service.
B2B Usability Studies Cascade Insights

USABILITY TESTING

Want to gauge your competitiveness?

  • Get customers of competing solutions to test your usability.
  • Learn whether your solution is meeting your users’ needs.
  • Identify product or service functions that should be simplified.
  • Work with a market research firm that can guide users through complex solutions and use cases.
  • See whether your solution needs heavy customization to meet target industry needs.
Win Loss Analysis Cascade Insights

WIN / LOSS ANALYSIS

Need to assess why you’ve won or lost?

  • Understand why you won or lost.
  • Determine why some deals get stuck.
  • Figure out how often the competitor is winning.
  • Discover the size and structure of your competitor’s sales team.
  • Find out how to readjust your product, marketing, and sales approaches for faster, more profitable sales.

EXPAND YOUR MARKET

Competitive Landscape Analysis Cascade Insights

COMPETITIVE LANDSCAPE ANALYSIS

Need help defining your project’s scope?

  • Understand what the market uses today and why these solutions are effective.
  • Discover unfulfilled market needs for target customers.
  • Learn how to build a product or service that will beat the competition.
  • Identify your biggest competition.
  • Gauge whether old rivals are still a threat.
Go-to-Market Studies Cascade Insights

GO-TO-MARKET STUDIES

Strategizing how to reach customers?

  • Understand what tasks customers are seeking a solution to accomplish and how to market to those needs.
  • Pinpoint the unique value proposition of your product or service. Discover the best way to communicate it.
  • Determine how to maximize your visibility to your target market.
  • Update your buyer personas.
Channel / Ecosystem Research Cascade Insights

CHANNEL / ECOSYSTEM RESEARCH

Want to optimize your ecosystem and penetrate new markets?

  • Evaluate your ecosystem and make meaningful comparisons with competitor ecosystems.
  • Find new, profitable channel partners.
  • Identify co-selling opportunities.
  • See which partners drive the most revenue.
  • Discover which partners are also working with your competitors.
Market Opportunity Research Cascade Insights

MARKET OPPORTUNITY RESEARCH

Entering new markets, or want to expand your market share?

  • Find out what features will make your customers want to buy from you.
  • Evaluate the size of the market and make recommendations.
  • Discover unfulfilled needs in the market.
  • Recommend the promotional messaging companies should adopt for greater implementation and brand awareness.
  • Explore potential co-creation opportunities with partners.

UNDERSTAND YOUR CUSTOMERS

Key Buying Criteria Cascade Insights

KEY BUYING CRITERIA RESEARCH

Building out the feature set for your product or service?

  • Understand the reasons why customers buy competitors’ products or services.
  • Discover the competition-crushing features needed to ensure long-term success.
  • Uncover key buying criteria for B2B companies.
  • Understand the tasks customers need your solution to accomplish.
Market Segmentation Studies Cascade Insights

MARKET SEGMENTATION STUDIES

Deciding how to slice your market?

  • Learn how customers segment. (Geography, role, company size, etc.)
  • Understand which tasks customers are seeking a solution to accomplish and whether any current solutions meet their needs.
  • Strategize how sales, marketing, and product development can better target buyers.
  • Discover capabilities that are absent in all current solutions in the marketplace.
Customer Journey Mapping Cascade Insights

CUSTOMER JOURNEY MAPPING

Want a deeper understanding of the B2B buying process?

  • Understand how customers research and make buying decisions.
  • Uncover customers’ key buying criteria.
  • Explore the online and in-person communities that buyers frequent.
  • Discover how to use your marketing to attract target customers.
  • Map your way to the top of the vendor shortlist.
Buyer Persona Research Cascade Insights

BUYER PERSONA RESEARCH

Do you need to learn more about buyers?

  • Get custom B2B buyer personas that factor in industry niche, “jobs to be done,” influencers, and more.
  • Segment your buyers to see how one buyer influences another.
  • Discover when, why, and how buyers make a B2B purchase.
  • Understand the key buying criteria for each persona.