Account-Based Marketing (ABM) Research

Don’t build your ABM program on anecdotes. Gain real understanding with research.

B2B Buyer's Journey Mapping Services Firm

The Right People for Account-Based Marketing Research

  • IT decision-makers.
  • Marketing leaders.
  • Sales executives.
  • Operations decisions-makers.
  • Finance Leaders.
  • Procurement specialists.
The Right Questions

The Right Questions for Account-Based Marketing Research

  • How do I know my ABM spend is having an impact on account growth?
  • How do I identify areas of poor performance in my ABM efforts so I can shut those aspects down?
  • How do I know if I’m targeting the right account with my ABM efforts?
  • How do I know my ABM efforts are being seen by decision-makers?
  • How do I structure my ABM campaign to energize influencers?
  • How do I structure my ABM campaign with the right assets so decision-makers feel safe to move ahead?
  • Should I develop a set of microsites for my ABM campaign?
  • What multimedia (video, audio, imagery, etc.) should I include in my ABM campaign?
  • What ABM activities can I generalize across my target accounts so I’m not re-inventing the wheel each time?
  • What are my competitors doing with ABM efforts inside my target accounts?
  • How can partners help me carry my ABM message into my target account?

Market Research Methodologies

  • In-depth interviews (in-person & online).
  • Focus Groups (in-person & online).
  • Web Surveys.
  • Online research communities.
  • Quantitative studies.
  • Social Media / Online Community Analysis.
  • Longitudinal Research (Communities, Diaries, etc.).
  • Secondary research.

Account-Based Marketing Research Services

Our B2B tech expertise gives us the context to ask the right questions of the right people.

Key Buying Criteria Research

Shape your efforts to maximize returns.

Stop throwing your money into a bottomless pit. Learn where your investments are most effective and how you can most efficiently reach your buyers. Make sure your efforts are resulting in account growth.

B2B Usability Studies

Make your voice heard above your competitors.

Who are you selling against and what do they offer? Our ABM research will help you to differentiate from your competitors’ account-based marketing efforts.

Featured Account-Based Marketing Research Content

What It’s Like To Work With Us

Cascade Insights completed some key market research for us to help guide thinking as to our long term strategy for data protection and archive. Their results provided some key insights for us, and have already helped to validate and shape our product line strategy.

– Quantum

I hired Cascade Insights for a project that involved a competitor analysis, CI training, and consultation. No doubt about it – deciding to work with Cascade Insights early in the process of ramping up a new CI function was the single best decision that I could have made.

– Symantec

Get in Touch!





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