Writing Well
B2B content writing is terrible. Josh Bernoff tells us how to write better, reduce meaningless content, and replace jargon with substance.
Entries by Brian Surguine
The Long Game: Selling New Products
Professor Thomas Steenburgh shares new product sales research, including the importance of face-to-face, addressing organizational product fit, and more.
B2B Quant: Not Your Average Survey
Recruiting for B2B quantitative research works differently than in B2C. B2B personas change relevant roles and responsibilities far more frequently.
Rising to Leadership
Executive leadership coach Ron Carucci joins the show to share how executives can do better on strategy, resource allocation, and using their power.
Thumb-Stopper Creative
Leverage Facebook’s ad campaign feedback for great B2B marketing on Instagram and Facebook. Featuring Peter Reitano, B2B creative expert and CEO of Abacus.
Take Care of Your Data
How to fight B2B data degradation. Tips from Ruth Stevens, co-author of “B2B Data-Driven Marketing: Sources, Uses, and Results.”
Hero’s Quest: The B2B Buyer’s Journey
Improve the B2B buyer’s journey: flip the funnel, up your LinkedIn ad game, get customer feedback, leverage influencers, & more.
Are You a Superboss?
In this episode, professor & executive coach Sydney Finkelstein explains how B2B leadership superbosses create lasting value for their companies.
The Transparent Seller
In this episode, Todd Caponi explains why radical transparency is the key to rebuilding trust in B2B sales.
Offices For Humans
Tech office culture can receive a boost from good office design. Kristin Kelsey, an expert on office design and Design Lead at Herman Miller, tells us how.
