B2B content writing is terrible. Josh Bernoff tells us how to write better, reduce meaningless content, and replace jargon with substance.
About Brian Surguine
This author has not written his bio yet.
But we are proud to say that Brian Surguine contributed 22 entries already.
Entries by Brian Surguine
Professor Thomas Steenburgh shares new product sales research, including the importance of face-to-face, addressing organizational product fit, and more.
Recruiting for B2B quantitative research works differently than in B2C. B2B personas change relevant roles and responsibilities far more frequently.
Executive leadership coach Ron Carucci joins the show to share how executives can do better on strategy, resource allocation, and using their power.
Leverage Facebook’s ad campaign feedback for great B2B marketing on Instagram and Facebook. Featuring Peter Reitano, B2B creative expert and CEO of Abacus.
How to fight B2B data degradation. Tips from Ruth Stevens, co-author of “B2B Data-Driven Marketing: Sources, Uses, and Results.”
Improve the B2B buyer’s journey: flip the funnel, up your LinkedIn ad game, get customer feedback, leverage influencers, & more.
In this episode, professor & executive coach Sydney Finkelstein explains how B2B leadership superbosses create lasting value for their companies.
In this episode, Todd Caponi explains why radical transparency is the key to rebuilding trust in B2B sales.
Tech office culture can receive a boost from good office design. Kristin Kelsey, an expert on office design and Design Lead at Herman Miller, tells us how.
Connect With Us
- Customer Experience Research
- — Buyer Persona Research
- — Buyer's Journey Research
- — Key Buying Criteria Research
- — Jobs-To-Be-Done Research
- — User Personas
- — Customer Satisfaction Research
- B2B Product/Service Research
- — Market Opportunity Research
- — Concept Testing
- — Go-To-Market Research
- Marketing Enablement Research
- — B2B Data-Driven Marketing Research
- — Message Testing
- — Brand Research
- — Thought Leadership
- — Partner Enablement