What follows is a curated list of Big Data focused articles. To create this list we first looked for articles with the most LinkedIn shares (thanks BuzzSumo). Then we took that list and threw out all the articles there were merely advertorial, published by vendors, or those which simply lacked insight. Enjoy! How Formula One Teams are using Big Data […]
Episode 79: – Interview with Kris Wheaton, Associate Professor of Intelligence, Mercyhurst University We cover: The skills that exceptional competitive intelligence professionals need to have. His thoughts on crowdsourcing and social network analysis. For more free B2B market research and competitive intelligence resources go to: www.cascadeinsights.com/resources Sign up for podcast updates – here Modified transcript: Sean: Welcome to […]
Every profession has its temptations, and Competitive Intelligence is no exception. What follows are the Top 3 Temptations of CI Pros, along with their potential cures. Providing Caveats, Not Answers Competitive Intelligence Professionals typically live in an ocean of data. As such, it can be relatively trivial to find a single piece of data that […]
Episode 76: – 4 Ways to Crack the Code on Competitor Pricing During this podcast we cover a variety of ways Competitive Intelligence, Pricing, and Strategy teams can gain insight on competitor pricing models. This includes: Why you need to go beyond looking for “magic documents” that may describe the competitor’s pricing model. The pro’s and cons […]
Episode 75: – Why CI Teams Should Unite With Market Research During this podcast we cover a variety of reasons why competitive intelligence professionals need to build a bridge between themselves and their company’s market research team. This includes: How you can marry the customer centric view of market research with the outward view of competitive […]
This morning I came across a stellar article in the October 2014 edition of Harvard Business Review. The article was titled – Putting Sales at the Center of Strategy, and the killer quote was the following. “Strategists, years removed from customer contact…have an obsolete vision of the company-customer interface.” That killer quote has a lot to […]
Episode 74: – Why you need to know Web Analytics – Tips and Tricks for Competitive Intelligence Professionals During this podcast we cover a variety of reasons why Competitive Intelligence professionals need to regulary mine web analytics. This includes: Why tools such as SimilarWeb are solid sources for competitive intelligence. How you can you use web metrics […]
Episode 73: – 6 Essential Truths of Competitive Intelligence Collection and Analysis During this podcast we cover the six essential truths of competitive intelligence collection and analysis: What someone thinks about the competitive intelligence collection and analysis effort is going to deeply impact how they go about conducting the effort. Intelligence failures do not come from a […]
Episode 72: – Making Social Media analysis easy with NodeXL During this podcast we interview Marc Smith one of the creators of NodeXL. NodeXL is a free and fantastic tool for doing advanced social media analysis – right inside of Excel. We cover the following with Marc, all of which should be of solid interest to any […]
How many “Battle Cards” does your company make? I’m going to go out on a limb and guess “a lot.” In fact, there’s probably a group of good people who’ve become a “deliverable factory” in this regard – churning out Battle Cards with wild abandon. But really, ask yourself, “Are Battle Cards effective?” In 2000, […]
