Episode 66: – Interview – Scott Brown – Qualcomm During this podcast we discuss: How a corporate librarian views competitive intelligence as a discipline. The SLA’s CI division. How effective analysis relates to data collection. “Information Obesity” and how to avoid it. For additional resources focused on B2B tech market research and competitive intelligence go to: www.cascadeinsights.com/resources ...

During this presentation you’ll learn more about Voice of the Competitor (VOTC) research. First what it is, then how it compares with Voice of the Customer (VOC) research, and lastly how you can incorporate Open Source Intelligence (OSINT) and Human Intelligence (HUMINT) into VOTC efforts.   Voice of the Competitor (VOTC) – Research and Analysis from Cascade ...

Given we do a fair amount of trade show intelligence work, and I deliver a fair number of conference presentations at competitive intel, market research, and other conferences, I just thought I would share an observation about how people typically approach a conference. — In short, know when it’s time to show up and it’s ...

We’ve just uploaded the all day version of our Framework Fight Club workshop to Slideshare. This is the same workshop that was delivered on Monday at the Strategic and Competitive Intelligence Professionals 2014 conference in Orlando. If you’re interested in downloading a copy you can do that here.

Yesterday I delivered the all-day version of our Framework Fight Club workshop to a packed room at the SCIP 2014 conference in Orlando. After delivering the workshop an attendee asked if I could summarize some of the books that were addressed at various points during the workshop. Here is the list: Innovator’s Dilemma  Crossing the ...

Episode 65: – Investigative Recruit – Why it Matters During this podcast we cover: The key elements of investigative recruit. How investigative recruit differs from traditional market research approaches to recruit. Why investigative recruit is an essential part of any competitive intelligence effort. For additional resources focused on B2B market research and competitive intelligence, go to: www.cascadeinsights.com/resources Sign ...

During the “More” Fabulous Frameworks webinar we covered: PARTS (#1) analysis from Co-opetition The use of the ERRC (#2) grid from Blue Ocean Strategy (#3) Adoption Chain and (#4) Co-Innovation Analysis from the Wide Lens (#5) Shark Fin Analysis from Big Bang Disruptions Download the presentation or the recording.

Episode 64: – Is that Project Executable? During this podcast we cover: What it means to have an executable project. Ways to know if your project is executable or not. How CI differs from traditional market research in regards to the above. For more resources focused on B2B market research and competitive intelligence tips go to: www.cascadeinsights.com/resources ...

The best ideas stand the test of time.  And clearly the ideas offered by Geoffrey Moore in his book Crossing the Chasm have achieved that distinction. I was reminded of this, when one of our employees forwarded me an article that Geoffrey had shared on LinkedIn about the 3rd edition of Crossing the Chasm.   ...

“Try to learn something about everything and everything about something.” – Thomas Huxley When it comes to learning something about everything, we think that it is important to identify resources that can help competitive intelligence professionals do their job more effectively, outside of the classic resources that people might turn to on a regular basis. ...

We recently delivered a webinar focused on understanding Voice of the Competitor (VOTC) research. During this webinar we covered how: VOTC differs from VOC research Techniques you can use to gather and analyze “competitor voice” Ways in which VOTC differs from traditional win / loss studies How you can get started doing VOTC research Download ...

Below is a link to download the slides from Sean’s presentation at the Silicon Valley Capital Club on March 18th, 2014. Download

You can now download the recording and slides from our recent webinar: Accelerating Competitive Analysis: 5 Fabulous Frameworks Frameworks covered during this webinar include: Scenario Planning Innovators Dilemma Roger’s Five Factors Stall Points Analysis Chasm 2.0 Alongside a few bonus frameworks.  

Episode 59: – Interview – Co-Author – Big Data: A Revolution…” For more episodes focused on competitive intelligence and market intelligence tips go to: www.cascadeinsights.com/resources Sign up for podcast updates – here MP3 – Download By: Sean Campbell By: Scott Swigart

Episode 58: – Interview – Phil Britton – Best Buy – Part #2 – CI Ethics” For more episodes focused on competitive intelligence and market intelligence tips go to: www.cascadeinsights.com/resources Sign up for podcast updates – here MP3 – Download By: Sean Campbell By: Scott Swigart

You can now download the slides or the recording of our recent webinar: Accelerating Competitive Intelligence Collection: Mining Web Metrics    

What makes VOTC (Voice of the Competitor) research different than a typical Win-Loss study? Why is your typical Win-Loss study missing as much as 50% of the insights that you need to grow and find new opportunities? Simply put, the target of the research effort.  By moving the focus from you to the competitive landscape, VOTC ...

We’ve launched another Inbox Education Series.  This time focused on understanding the differences between VOC and VOCC research. Each Inbox Education Series is focused on a set of questions that competitive intelligence and market intelligence professionals have on a regular basis. Over the span of a few weeks, each series below will educate you, via ...

Over the last few months we’ve been putting together a few educational series on various aspects of Competitive Intelligence and Market Intelligence collection. Over the span of a few weeks, each series below will educate you on various ways to take better advantage of Google Trends, Twitter, and LinkedIn. Here they are. Going from Google ...

Given we’ve recently moved into 2014 I thought I would pass along what some of our most popular competitive intelligence and market intelligence content was from last year – 2013. Ordered by Page Views: Competitive Intelligence Analysis with Porter’s Five Forces The “Competitive Intel” Podcast: Episode 47: Interview – David Nixon – Sr. Director Competitive ...

Voice of the Competitor’s – Customer (VOCC) – Research You need to understand why they bought from the competitor. And why they might again. Voice of the Competitor’s – Partners (VOCP) – Research You need to understand why partners bond with the competitor and why they choose that relationship over you. Voice of the Competitor’s ...

Play here.

Slides here.  

Voice of the Competitor (VOTC) – Research  To learn more: Sign up for a 3 part, email based series on VOTC, or download our short eBook on VOTC research. What does it mean to listen to the voice of the competitor’s customer? In short it means conducting Voice of the Competitor (VOTC) research. By contrast, ...

Recorded on December 10th, 2013. You can play the recording here.

You can download the deck here.

Cascade Insights will be hosting two competitive intelligence and market intelligence webinars in December. The first is on December 10th at 10am – Mining Twitter: Getting from Tweets to Insights The second is on December 17th at 10am – Accelerating Intelligence Collection: Mining Web Based Communities   Each runs 20 minutes with 10 minutes for ...

As presented on 11/21/2013. Download the presentation here.  

I travel quite a bit given what we do, and in general I am on a plane at least once a week. Hence I get somewhat of a “bird’s eye” view of the tech that finds itself into the hands of my seat mates on a regular basis. With the above in mind let me ...

Recruitem is a fantastic tool that makes it brain dead simple to build X-Ray Queries that target Google+, LinkedIn, GitHub, etc. What’s an X-Ray Query you ask?   X-Ray Queries are complicated Google Search Queries – like the following: “”competitive intelligence” “mountain view” “ca”-intitle:”profiles” -inurl:”dir/ ” site:linkedin.com/in/ OR site:linkedin.com/pub/” And these queries produce output like ...

MillionShort provides an interesting perspective on a typical search query. With MillionShort you can quickly exclude the top 100, 1,000, 10,000, 100,000, or 1 million sites that match your search query. Give it a spin and take the back road with your next search query.  You might be surprised what you find along the way. ...

We recently launched a email based educational series focused on Twitter. In the three part series – delivered directly to your inbox – you’ll learn how to more quickly generate market and competitive intelligence insights from Twitter. You can sign up here.

As presented on 11/13/2013. Download the presentation here.

We think of the Chief Technology Officer (CTO) and Chief Information Officer (CIO) as the technical centers of gravity in companies, and they are. But other business leadership roles are becoming increasingly technical. A simple analysis of current job postings shows the Chief Marketing Officer (CMO) and Vice President of Sales are now required to ...

We recently launched a email based educational series focused on LinkedIn. In the three part series – delivered directly to your inbox – you’ll learn how to turn LinkedIn into a market and competitive intelligence database. You can sign up here.

A number of companies focus on competitor research.  But how do you tackle competitor research when you find yourself losing to a constellation or a complete ecosystem of products, all working in harmony, rather than a single point solution? The first step is to look at it from the perspective of the market – i.e. ...