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cascade

cascade

About cascade

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But we are proud to say that cascade contributed 229 entries already.

Entries by cascade

How to Do Win-Loss the Right Way: B2B Market Research podcast

September 1, 2014

Episode 71: – How to do Win-Loss the Right way. How to get a complete picture of what’s going on out there, and how to avoid isolating on any single deal. The importance of looking at the entire sales process and not just isolating on things such as rep behavior and price. For more episodes focused on […]

What you need to see on Slideshare – August 2014 Edition

September 1, 2014

These are the top Business or Technology focused presentations you need to see on slideshare this month. This month we focus on the Mobile market and Social Media. Subscribe to our blog to get the latest B2B Market Research information for software, hardware and technology companies. Note: Our emphasis here is on content and meaningful data […]

How to Use Web Data the Right Way – 3 Tips For Success: B2B Market Research podcast

August 23, 2014

Episode 70: – How to use web data the right way – 3 tips for success How to treat data sources such as LinkedIn and Job Postings as a database first and a website second. The importance of developing a good taxonomy before you begin any search efforts. Why API’s matter when it comes to grabbing lots of […]

That’s Why I Bought It….The Art of Effective Feature Comparison

July 30, 2014

When a business buys a license for a piece on-premise software or a cloud service they may have a number of different reasons for making that purchase decision. But only a few truly matter. Sadly, many marketing, sales, and product engineering teams don’t take a “features that matter” approach to this type of competitive analysis. […]

Best Technology or Business Focused Slideshare Presentations for July 2014

July 28, 2014

The following is our take on the best Slideshare presentations of the last 30 days.  With a focus on presentations that cover the technology industry or business all up. Note: Our emphasis here is on content and meaningful data over style… The Brazil Startup Report How Netflix delivers software Wireless Industry Overview – 2014 State […]

5 Fundamental Truths of Competitive Intelligence Collection and Analysis: B2B Market Research podcast

July 23, 2014

Episode 69: – 5 Fundamental Truths of Competitive Intelligence Collection and Analysis During this podcast we cover Five “Fundamental Truths” from one of the best articles ever written on intelligence collection and analysis efforts. During this podcast we cover: Why the written product is forever. How the public segregates success and failure. How to build credibility […]

40 Years of Competitive Intelligence Expertise – Distilled…

July 22, 2014

This presentation summarizes the key takeaways from one of the best articles we’ve ever come across on competitive intelligence collection, analysis, and the building of competitive intelligence teams. While the article focuses on public sector experiences, the five fundamental truths, and six essential truths the article covers are an important read for competitive intelligence professionals […]

The Ugly – Technology Companies and Competitive Intelligence: B2B Market Research podcast

July 16, 2014

Episode 68: – Technology Companies and Competitive Intelligence – The Ugly During this podcast we cover: The Ugly – What Technology Companies typically get wrong when building Competitive Intelligence teams and generating analysis. Subscribe to the monthly B2B Market Research newsletter for the latest CI information. Modified Transcript: Welcome to another episode of the B2B Market Research […]

Going Beyond Google: How B2B Marketers Can Gather Better Intelligence In A Big Data World – As Delivered to the Northern California Business Marketing Association – July 25th, 2014

June 26, 2014

Discover how B2B marketers can gain better competitive intelligence information via big data. Below is the presentation Sean delivered at the Norcal BMA event this week. If you would like to download a copy of the presentation go here. Check Out: Past episodes of our popular podcast – The B2B Market Research Podcast.

The Good and the Bad – B2B Technology Companies and Competitive Intelligence: B2B Market Research podcast

June 9, 2014

Episode 67: – B2B Technology Companies and Competitive Intelligence – The Good and the Bad During this podcast we cover: The Good – What Technology Companies typically get right when it comes to Competitive Intelligence efforts. The Bad – What Technology Companies typically get wrong when it comes to Competitive Intelligence efforts. Subscribe to our newsletter […]

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