Episode 71: – How to do Win-Loss the Right way. How to get a complete picture of what’s going on out there, and how to avoid isolating on any single deal. The importance of looking at the entire sales process and not just isolating on things such as rep behavior and price. For more episodes focused on […]
These are the top Business or Technology focused presentations you need to see on slideshare this month. This month we focus on the Mobile market and Social Media. Subscribe to our blog to get the latest B2B Market Research information for software, hardware and technology companies. Note: Our emphasis here is on content and meaningful data […]
Episode 70: – How to use web data the right way – 3 tips for success How to treat data sources such as LinkedIn and Job Postings as a database first and a website second. The importance of developing a good taxonomy before you begin any search efforts. Why API’s matter when it comes to grabbing lots of […]
When a business buys a license for a piece on-premise software or a cloud service they may have a number of different reasons for making that purchase decision. But only a few truly matter. Sadly, many marketing, sales, and product engineering teams don’t take a “features that matter” approach to this type of competitive analysis. […]
The following is our take on the best Slideshare presentations of the last 30 days. With a focus on presentations that cover the technology industry or business all up. Note: Our emphasis here is on content and meaningful data over style… The Brazil Startup Report How Netflix delivers software Wireless Industry Overview – 2014 State […]
Episode 69: – 5 Fundamental Truths of Competitive Intelligence Collection and Analysis During this podcast we cover Five “Fundamental Truths” from one of the best articles ever written on intelligence collection and analysis efforts. During this podcast we cover: Why the written product is forever. How the public segregates success and failure. How to build credibility […]
This presentation summarizes the key takeaways from one of the best articles we’ve ever come across on competitive intelligence collection, analysis, and the building of competitive intelligence teams. While the article focuses on public sector experiences, the five fundamental truths, and six essential truths the article covers are an important read for competitive intelligence professionals […]
Episode 68: – Technology Companies and Competitive Intelligence – The Ugly During this podcast we cover: The Ugly – What Technology Companies typically get wrong when building Competitive Intelligence teams and generating analysis. Subscribe to the monthly B2B Market Research newsletter for the latest CI information. Modified Transcript: Welcome to another episode of the B2B Market Research […]
Discover how B2B marketers can gain better competitive intelligence information via big data. Below is the presentation Sean delivered at the Norcal BMA event this week. If you would like to download a copy of the presentation go here. Check Out: Past episodes of our popular podcast – The B2B Market Research Podcast.
Episode 67: – B2B Technology Companies and Competitive Intelligence – The Good and the Bad During this podcast we cover: The Good – What Technology Companies typically get right when it comes to Competitive Intelligence efforts. The Bad – What Technology Companies typically get wrong when it comes to Competitive Intelligence efforts. Subscribe to our newsletter […]
