Market Opportunity Research: What’s the Point?
Once you’ve completed a market opportunity study, we can give you the guidance to understand what comes next for every department involved.
Entries by Philippe Boutros
Market Opportunity: Go Beyond Quant to Get the Right Insights
You may think quant research is enough to understand your market opportunity, but it doesn’t guarantee the insights you need. Here’s what to do instead.
Mistakes B2B Marketers Make Without Buyer Personas
Buyer persona research is crucial to creating effective messaging and marketing that targets the right people. Without this crucial foundational piece, it’s impossible to set your marketing off in the right direction. Here are just a few examples of where B2B marketers can go wrong without it.
Market Opportunity Research: Demand Evidence and Think Critically
Market opportunity research will give you the confidence to know there is a market and a need for your solution.
COVID-19: The End of the Beginning
13.5% of respondents saw an increase in business activity – 4x better than the last time we fielded the survey.
Nearly 80% of Business Activity Is Disrupted By Coronavirus
Coronavirus is disrupting business operations regardless of industry and company size – and is particularly impacting leadership roles. See more data on how the pandemic is impacting business.
AI: More R2-D2 Than General Grievous
For B2B market research, bots are friends not foes. Key takeaways from the 2017 QRCA Mini-Conference on Artificial Intelligence.
