saas marketing strategy

Research-Backed SaaS Marketing Strategy: Your 5-Step Guide

Embarking on a road trip without a map or GPS often leads to frustrating detours, wasted time, and the risk of getting completely lost. Similarly, diving into the development of a SaaS marketing strategy without market research is like navigating uncharted territory without guidance.  B2B research acts as your essential GPS, guiding you toward the most efficient routes to achieve your business goals. It illuminates your market, customers, and competitors, empowering you to target the right audience, tailor your messaging, and position your product as the solution to their most pressing problems. Here’s how to incorporate research into every stage of your SaaS marketing strategy development for maximum impact.  Key Components of a Data-Driven B2B SaaS Marketing Strategy Follow these five essential steps to build out a powerful, research-guided B2B SaaS marketing strategy: 1. Define Your Ideal Customer Profile (ICP): Understand Your Market Defining your ICP should be your first step in setting a SaaS marketing strategy that targets the right people. ICP research can help reveal market segmentation insights and buyer persona profiles that you need to target. Specifically, it should help to identify: Market Segmentation ICP research should help you identify the specific types of organizations that will find the most value in your offering. Important factors to consider include: Company Size and Industry: Different sectors and company sizes offer distinct challenges and opportunities. Tailoring your offerings to address the specific requirements of each segment helps to improve overall product-market fit.Geographical Location: The needs of a company can be heavily influenced by its location, due to factors such as local regulations, market maturity, and cultural differences. Adapting your approach to these geographic specifics can enhance market reach.Segment-Specific Challenges and Preferences: Each market segment comes with its own unique challenges and preferences. A deep dive into these aspects enables ...
Read More

B2B Marketing Strategy Services

Partner with Cascade Insights for research-backed strategy to guide the marketing of your B2B tech brand, product, or service. Our team has analyzed and assessed the needs of B2B buyers for over 17 years. Hence, our perspective extends beyond the scope of a given research study. In fact, we understand that heartbeat of a B2B buyer in ways that other firms simply can’t match. We have interacted with thousands of B2B technology buyers from a wide range of roles, which has taught us that technology purchasing isn’t limited to IT departments. Line-of-business (LOB) personnel, including directors, managers, industry leaders, and C-suite executives, each have their own unique requirements from vendors. Our comprehensive understanding of the business landscape enables us to offer actionable strategies to help you hit your marketing targets. You will benefit from marketing recommendations that combine data, strong industry insights, and creativity to achieve your goals. Cascade Insights offers the following strategy services.
Read More

B2B Brand Research

The market perception of your brand can often feel nebulous and difficult to pin down. B2B customers form an impression of your brand long before they ever talk to sales or even make it into your lead data. In fact, research has shown that only 17% of the B2B buyer’s journey is spent meeting with potential suppliers when considering a purchase. So, learning how prospects view your brand is critical. But don’t stop there. How do customers and users feel about your brand after they’ve bought a product or service from you? Are they satisfied or shopping around? Are competitors’ customers glancing your way or happy where they are? What would it take to get your buyers to advocate for you on the web and to colleagues? Cascade Insights’ B2B Brand Research can show you how the broader market perceives your brand — before, during, and after buying from you. Our Approach to B2B Brand Research Too many providers just churn out standardized research with basic dashboards, metrics, and brand funnels. We customize each brand study to best address your unique context and most pressing key intelligence questions. Need strong numbers behind market impressions? We’ve got quant methodologies covered — but we rarely stop at just a survey. For example, we can use qualitative methodologies such as in-depth interviews or focus groups so you can hear the market’s unfiltered perceptions of your brand. We can also situate our findings in the context of the competitive landscape. Each study is designed to not only gauge the strength of your brand, but to also indicate a path forward. Want to immediately implement the research findings? Cascade Insights also has a team of in-house marketing specialists that can help you adjust your branding strategy and tactics accordingly. What is Brand Research? A complete guide to learning all ...
Read More

Cascade Insights Announces New Ownership Structure

Cascade Insights, a leading provider of market research and marketing services to B2B-focused technology companies, is pleased to announce that it has transitioned from a dual to a single ownership structure. Due to this change, as of June 16th, 2023, Sean Campbell, Cascade Insights’ long-standing CEO, has become the company’s sole owner. Moving forward, you can expect us to serve you in all the ways we have in the past, alongside some new and creative approaches to research and marketing that we look forward to sharing with you. — Cascade Insights is a trusted advisor to enterprises, mid-markets, and startups focused on the tech sector. Our team includes a potent mix of seasoned market researchers and experienced marketers, all of whom are 100% focused on B2B. At Cascade Insights, our goal is to help you Act With Clarity™.
Read More
SaaS B2B Market Research

Why SaaS Companies Need Market Research

SaaS companies require specialized B2B market research partners that understand their unique challenges. The following case studies illustrate exactly how we’ve managed to meet those needs.
Read More
12 Next

Get In Touch With A B2B Expert

LET'S TALK

Copyright © 2024 Cascade Insights | Ethics Policy | Privacy Policy