B2B Brand Research

How does the market really view your brand? What needs to shift in order to turn prospects into buyers and users into advocates?.

B2B Buyer's Journey Mapping Services Firm

The Right People for B2B Brand Research

  • Your customers.
  • Purchasing decision-makers.
  • Channel sellers.
The Right Questions

The Right Questions for B2B Brand Research

  • How aware of your brand are your buyers?
  • How is your brand perceived?
  • How does your brand compare to the competition?
  • What values do your buyers associate with your brand?
  • What emotional associations do customers make with your brand?
  • What concerns do your buyers have with your brand?
  • What misconceptions do your buyers have with your brand?
  • Are buyers aware of your brand but are not considering you? Why?
  • How are customers discovering your brand?
  • How recognizable is your brand compared to your competition?
  • Does your product offer too many features?
  • Does your product offer too few features?
  • Is your product perceived as difficult to implement?
  • What attributes do buyers look for when making a purchase?

Market Research Methodologies

  • In-depth interviews (in-person & online).
  • Focus Groups (in-person & online).
  • Web Surveys.
  • Online research communities.
  • Quantitative studies.
  • Social Media / Online Community Analysis.
  • Longitudinal Research (Communities, Diaries, etc.).
  • Secondary research.

B2B Brand Research Services

Our B2B tech expertise gives us the context to ask
the right questions of the right people.

B2B Brand Studies

Measure Awareness, Consideration, Usage, and Advocacy.

Understand the value of your brand throughout the marketing funnel. Shape the buyer’s journey to drive new business and win long-term advocates.

B2B Brand Research

Know where your brand stands against the competition.

Benchmark your brand against competitors. Better understand your strengths and weaknesses in context of the competitive landscape. Capitalize on advantages to create value and win buyers over.

Featured B2B Brand Research Content

What It’s Like To Work With Us

They consistently provided detailed insights that have enabled better business decisions with a great level of confidence… I always slept well when Cascade was working on any project – I knew it was in good hands. They are leaders in their field and the team has great enthusiasm for what they take on. I feel lucky to have had them working on projects for me over the years and highly recommend them.

– T-Mobile

I am very impressed with Cascade Insights capability to deliver critical projects on time and with quality. They have a very structured approach towards completing projects related to market intelligence and can work across various leading technology areas. The team is very professional and is great to work with. I look forward to continue working with them.

– Microsoft

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