The Right Questions for a B2B Brand Research Study
How recognizable is your company’s brand?
Is your brand memorable?
What is your brand’s image?
How loyal are customers to your brand?
What emotional associations do customers make with your brand?
Do your customers trust your brand? Do prospective customers?
How does your brand compare with chief competitors and upstarts?
What channels and information sources do target customers frequent?
How recognizable are you in those channels?
How recognizable are your competitors?
Understand Awareness, Consideration, and Advocacy via a B2B Brand Research Study.
You need to know what leads customers to become aware of new vendors, give them a try, and eventually advocate for them.
Shape the buyer’s journey.
B2B brand studies bring strategic insight into what will resonate most with target customers.
What It’s Like To Work With Us
They consistently provided detailed insights that have enabled better business decisions with a great level of confidence… I always slept well when Cascade was working on any project – I knew it was in good hands. They are leaders in their field and the team has great enthusiasm for what they take on. I feel lucky to have had them working on projects for me over the years and highly recommend them.
I am very impressed with Cascade Insights capability to deliver critical projects on time and with quality. They have a very structured approach towards completing projects related to market intelligence and can work across various leading technology areas. The team is very professional and is great to work with. I look forward to continue working with them.