The marketing research insights you want.
The B2B competitive intelligence focus you need.
Cascade Insights focuses exclusively on the needs of B2B software, hardware and technology companies.
Our B2B technology specialization helps us deliver insights that generalist market research and CI firms can’t provide.
Here’s how we can help your competitive intelligence team:
- We have the connections you need. Our deep industry expertise points us to exactly the right people to connect with, including competitor customers, partners and influencers.
- Our B2B technology expertise means we engage in deeper discussions, do better research and develop more detailed insights. We can find your sales cycle, implementation or go-to-market strategy pain points, create an action plan, and help you fix them.
- Tired of so-so data? We can mine the insights you can only get from leveraging Big Data and API’s. Our technology skills let us go beyond the data set surface (social, job postings, search, etc.) and find the information that really matters.
Plus, we’ll help your company leverage best practices, create a market research strategy and track down new market opportunities.
To learn more about our approach, check out these recent podcast episodes and articles:
- Key Buying Criteria: The Path to ‘Yes’
- Find Your Competitor’s Achilles’ Heel: Post-Sale Questions for Customers
- Recruiting: How To Get A Superb Sample
- You Need More Than Market Segmentation Data
- Are Your Market Assumptions Still True?
Contact us today about our competitive intelligence services.
Connect With Us
- Customer Experience Research
- — Buyer Persona Research
- — Buyer's Journey Research
- — Key Buying Criteria Research
- — Jobs-To-Be-Done Research
- — User Personas
- — Customer Satisfaction Research
- B2B Product/Service Research
- — Market Opportunity Research
- — Concept Testing
- — Go-To-Market Research
- Marketing Enablement Research
- — B2B Data-Driven Marketing Research
- — Message Testing
- — Brand Research
- — Thought Leadership
- — Partner Enablement