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Cascade Insights
  • Market Research Services
    • B2B Customer Experience Research
      • Buyer Personas
      • Buyer’s Journey Research
      • Key Buying Criteria Research
      • Jobs-To-Be-Done Research
      • User Personas
      • Customer Satisfaction Research
    • B2B Product/Service Research
      • Market Opportunity Research
      • Concept Testing
      • Go-To-Market Research
    • B2B Marketing Enablement Research
      • Data-Driven Marketing Research
      • Message Testing
      • Brand Research
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      • Partner Enablement
    • B2B Sales Enablement Research
      • Competitive Landscape Analysis
      • Win-Loss Research
      • Churn Analysis
      • Channel Research
  • Marketing Services
    • Marketing Strategy
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    • Content Marketing
    • Sales Enablement
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B2B Competitive Intelligence Services

The marketing research insights you want.

The B2B competitive intelligence focus you need.

Cascade Insights focuses exclusively on the needs of B2B software, hardware and technology companies.

funnel-vs2Our B2B technology specialization helps us deliver insights that generalist market research and CI firms can’t provide.

Here’s how we can help your competitive intelligence team:

  • We have the connections you need. Our deep industry expertise points us to exactly the right people to connect with, including competitor customers, partners and influencers.
  • Our B2B technology expertise means we engage in deeper discussions, do better research and develop more detailed insights. We can find your sales cycle, implementation or go-to-market strategy pain points, create an action plan, and help you fix them.
  • Tired of so-so data? We can mine the insights you can only get from leveraging Big Data and API’s. Our technology skills let us go beyond the data set surface (social, job postings, search, etc.) and find the information that really matters.

Plus, we’ll help your company leverage best practices, create a market research strategy and track down new market opportunities.

To learn more about our approach, check out these recent podcast episodes and articles:

  • Key Buying Criteria: The Path to ‘Yes’
  • Find Your Competitor’s Achilles’ Heel: Post-Sale Questions for Customers
  • Recruiting: How To Get A Superb Sample
  • You Need More Than Market Segmentation Data
  • Are Your Market Assumptions Still True?

Contact us today about our competitive intelligence services.


Our Services

  • Who We Help
  • Market Researchers
  • B2B Marketers
  • Product Managers
  • Competitive Intelligence Teams

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hello@cascadeinsights.com

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B2B Market Research

  • Customer Experience Research
  • — Buyer Persona Research
  • — Buyer's Journey Research
  • — Key Buying Criteria Research
  • — Jobs-To-Be-Done Research
  • — User Personas
  • — Customer Satisfaction Research

  • B2B Product/Service Research
  • — Market Opportunity Research
  • — Concept Testing
  • — Go-To-Market Research

  • Marketing Enablement Research
  • — B2B Data-Driven Marketing Research
  • — Message Testing
  • — Brand Research
  • — Thought Leadership
  • — Partner Enablement

  • Sales Enablement Research
  • — Competitive Landscape Analysis
  • — Win Loss Analysis
  • — Churn Analysis
  • — Channel Research

B2B Marketing

  • — B2B Marketing Strategy
  • — B2B Messaging Services
  • — B2B Content Marketing
  • — B2B Sales Enablement

About Us

  • — Our Story
  • — Our Clients
  • — Client Testimonials
  • — Careers
  • — Ethics Policy
  • — Privacy Policy

Blogs

  • — B2B Market Research Blog
  • — B2B Marketing Blog
  • — Cascade Insights Blog
Cascade Insights is proud to be a member of the Inc. 5000.
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