B2B Product Launch Research
Fuel your product launch with great market insights.
Get ready to launch. Really ready.
There are high stakes for each new B2B product launch. Getting both the product or service and the timing right relies on a deep understanding of the market and buyers.
That’s where we come in.
Know before you go.
Our product launch research services deliver customers’ key buying criteria, a clear “go/no-go” for the launch, a long-term plan for product development, the buyer personas the launch should target, and the best marketing and sales approaches to reach them.
We worked with Cascade Insights to start up a substantial competitive intelligence and product insights initiative. Their whip-smart staff and expertise in B2B tech was a major asset, starting from our first conversations about doing a project together, making sense of research findings, and delivering results to senior leaders.
When we hit challenges along the road—practically inevitable in standing up a new initiative in an enterprise context—they were flexible, creative, and always positive in finding ways to move forward. In short, in the world of market research, Cascade is at the top of the heap.
– Pitney Bowes
Finding the right research partner is not easy, but Cascade Insights delivers just what we need. They provide meaningful insights, complete the work in a timely manner and made sure to take into account our business context. I am confident that Sean and the team can tackle the tricky market questions that we have to address in order to succeed.
18165 S. Brookstone Dr,
Oregon City, Oregon 97045