B2B Product Launch Research

Ensure the success of your new product or service. Our B2B product/service launch research is customized for your unique industry context.

Talk With A B2B Market Research Expert

Get ready to launch. Really ready.

There are high stakes for each new B2B product launch. Getting both the product or service and the timing right relies on a deep understanding of the market and buyers.

That’s where we come in.

Know before you go.

We can deliver customers’ key buying criteria, a clear “go/no-go” for the launch, a long-term plan for product development, the buyer personas the launch should target, and the best marketing and sales approaches to reach them.

Get the answers
you need.

Our B2B tech expertise gives us the context to ask
the right questions of the right people.

The Right People

The Right People

  • Target customers.
  • Competitors’ customers.
  • Partners.
  • Market influencers.
The Right Questions

The Right Questions

  • Which buyer personas should the product launch target?
  • Are there non-negotiable features for each buyer persona and industry segment? What are they?
  • Which features attract new customers?
  • Are there any regulatory or compliance issues?
  • Can partner solutions remedy any product or platform holes?
  • What type of support programs do customers want?
  • Which pricing models do customers prefer?
  • After the launch, what will the competition look like?
  • Is this product or service ready to launch? Should it be launched?
  • How do customers measure a successful deployment?
  • How does the new product or service rate in terms of reliability, scalability, usability, and security?
  • What is the expected lifespan of the new product?
  • What market share can be expected in the next few years?
  • What types of sales and marketing approaches are best?

What It’s Like To Work With Us

We worked with Cascade Insights to start up a substantial competitive intelligence and product insights initiative. Their whip-smart staff and expertise in B2B tech was a major asset, starting from our first conversations about doing a project together, making sense of research findings, and delivering results to senior leaders.

When we hit challenges along the road—practically inevitable in standing up a new initiative in an enterprise context—they were flexible, creative, and always positive in finding ways to move forward. In short, in the world of market research, Cascade is at the top of the heap.

– Pitney Bowes

Finding the right research partner is not easy, but Cascade Insights delivers just what we need. They provide meaningful insights, complete the work in a timely manner and made sure to take into account our business context. I am confident that Sean and the team can tackle the tricky market questions that we have to address in order to succeed.

– Concur

Get in Touch!

Phone

503.898.0004

Email

hello@cascadeinsights.com

Address

9017 SE Division
Portland, OR, 97266

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