B2B New Product Launch Research

B2B New Product Launch Research

Ready to launch?

Insights for success.

There are high stakes for each new B2B product launch. Getting both the product and the timing right relies on a deep understanding of the market and buyers. That’s where we come in.

We can deliver customers’ key buying criteria, a clear “go/no-go” for the launch, and a long-term plan for product development. If you work with us, you can expect specialized research for your unique launch.

Our B2B tech expertise gives us the context to ask the right questions of the right people. Get the answers you need.

The Right

  • Target customers.
  • Competitors’ customers.
  • Partners.
  • Market influencers.

The Right

Such as…

  • Which buyer personas should the product launch target?
  • Are there non-negotiable features for each buyer persona and industry segment? What are they?
  • Which features attract new customers?
  • Are there any regulatory or compliance issues?
  • Can partner solutions remedy any product or platform holes?
  • What type of support programs do customers want?
  • Which pricing models do customers prefer?
  • After the launch, what will the competition look like?
  • Is this product or service ready to launch? Should it be launched?
  • What types of sales and marketing approaches are best?
  • How do customers measure a successful deployment?
  • How does the new product or service rate in terms of reliability, scalability, usability, and security?
  • What is the expected lifespan of the new product?
  • What market share can be expected in the next few years?

Need answers?

Get in touch.