B2B Usability Testing

Learn whether customers are satisfied with your usability and how your ratings compare to your rivals’.

B2B Buyer's Journey Mapping Services Firm

The Right People for
B2B Usability Testing

Business Users

  • Marketers.
  • Sales reps.
  • Administrators.
  • Etc.

Technical Users.

  • Implementers.
  • IT staff.
  • Developers.
  • Architects.
  • Etc.

Market Influencers.

The Right Questions

The Right Questions for
B2B Usability Testing

  • What usability issues do customers point out?
  • Have past usability issues been fixed?
  • Do customers notice a difference?
  • What “jobs to be done” are customers using the solution for?
  • Does your product or service help customers successfully complete these jobs? Do rival solutions?
  • Does your product or service have a higher usability rating than competing solutions?
  • How does your solution rate on effectiveness and efficiency? How do competing solutions rate?
  • What are the expectations for upgrades and maintenance releases?
  • What kind of support models are customers looking for?
  • Does the solution need to be heavily customized to meet the needs of every target industry?

Market Research Methodologies

  • In-depth interviews (in-person & online).
  • Focus Groups (in-person & online).
  • Web Surveys.
  • Online research communities.
  • Quantitative studies.
  • Social Media / Online Community Analysis.
  • Longitudinal Research (Communities, Diaries, etc.).
  • Secondary research.

B2B Usability Testing

Our B2B tech expertise gives us the context to ask
the right questions of the right people.

B2B Usability Studies

Are your usability ratings competitive?

You’ve probably thought a lot about your own usability ratings. But do you know how your competitors rate? Learn how your usability ratings stack up against the competition.

Our B2B usability testing can also reveal the product or service features that users love the most.

B2B Usability Studies

It’s easier than ever before to recruit.

Usability testing is now much more efficient than in times past. Today, we can virtually recruit your competitors’ customers to test a product or service online. We can even give you audio and video recordings of relevant interactions and conversations.

Featured Usability Testing Content

What It’s Like To Work With Us

It was a great pleasure working with the team at Cascade Insights. Our qualitative research project was handled very professionally and the insights uncovered have been very valuable for us to draft our strategy. The team at Cascade Insights demonstrated a high level of flexibility to keep pushing the boundaries and identify deeper consumer pain points. A very satisfying project executed extremely effectively by our partner at Cascade Insights.

– Oblong

Sean Campbell has a keen eye for trends in the technology industry, and can translate those trends into actionable directives for his clients. Sean epitomizes initiative — he’s constantly seeking new knowledge and expertise. His attention to detail and his concern for high quality infiltrate every project he touches.

– Penton Media

Get in Touch!






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Portland, OR 97233

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