The power of a strong B2B buyer persona is undeniable. In the past, creating them brought a competitive advantage for companies that used them. Today, it’s more than just a benefit; it’s a necessity. However, if your personas are so generic that you can’t effectively reach your target audiences, you might want to think about […]
Here’s Cascade Insights’ account on how we became a “top business to work for in Oregon” as a 100% remote company.
Are you in a new role? Has your marketing budget been slashed? You’re not alone. The B2B Buyer’s Journey has changed, and you need research to stay ahead.
On its own, the telemetry provided by any cloud service isn’t always going to be able to provide a complete understanding of customer satisfaction throughout the entire customer journey. Learn how including qual can help give you the full story.
You can’t write an effective quantitative survey if you don’t care. Yet, unfortunately, that’s how many surveys are created today, by folks who don’t give a damn. Follow these 8 steps to design great research questions.
Just because a B2B thought leadership piece exists does not mean that it’s credible. Watch out for these 3 red flags to signal it’s untrustworthy.
Customer satisfaction research is an important tool in your market research toolbox. Learn from these customer satisfaction research horror stories to improve your B2B customer satisfaction research strategy.
Do your buyer personas lack information to help you create meaningful marketing? Learn how to create a solid marketing backbone with insightful B2B buyer personas.
Research panel quality is notoriously bad. Find out why and understand what you can do to combat low-quality online panels.
What can go wrong without message testing research? Here are six scenarios B2B tech companies risk without it.
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- Customer Experience Research
- — Buyer Persona Research
- — Buyer's Journey Research
- — Key Buying Criteria Research
- — Jobs-To-Be-Done Research
- — User Personas
- — Customer Satisfaction Research
- B2B Product/Service Research
- — Market Opportunity Research
- — Concept Testing
- — Go-To-Market Research
- Marketing Enablement Research
- — B2B Data-Driven Marketing Research
- — Message Testing
- — Brand Research
- — Thought Leadership
- — Partner Enablement