Cascade Insights Blog

B2B Buyer Persona Research: Truth Over Templates

B2B Buyer Persona Research: Truth Over Templates

The power of a strong B2B buyer persona is undeniable. In the past, creating them brought a competitive advantage for companies that used them. Today, it’s more than just a benefit; it’s a necessity. However, if your personas are so generic that you can’t effectively reach your target audiences, you might want to think about […]

B2B Customer Experience Research

B2B Customer Experience Research: Turn Grimaces Into Grins

On its own, the telemetry provided by any cloud service isn’t always going to be able to provide a complete understanding of customer satisfaction throughout the entire customer journey. Learn how including qual can help give you the full story.

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