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B2B Revealed Podcast
B2B is a complex and challenging field, but most of all, it is fascinating. Join Sean Campbell, CEO of Cascade Insights, as he shares over 20 years of experience in the B2B market.
(503) 212-0687 | hello@cascadeinsights.com
People-Pleasing Is Not a Good Messaging Strategy
/in B2B Marketing Blog, B2B Messaging, Blog Posts, Content Marketing, Marketing Strategy /by Sean CampbellShare this entry
People-pleasing is safe, but it leads to poor B2B marketing strategy. Learn what you should do instead when crafting your next B2B messaging framework.
Freelancers: Avoid the Boomerang
/in B2B Marketing Blog /by Brian SurguineShare this entry
Thinking of going freelance? Brianna Caza breaks down the risks and rewards, including equal pay for women, losing office infrastructure, and even isolation.
Writing Well
/in B2B Marketing Blog /by Brian SurguineShare this entry
B2B content writing is terrible. Josh Bernoff tells us how to write better, reduce meaningless content, and replace jargon with substance.
Revenue Isn’t the Goal: Manage What You Can Control
/in B2B Competitive Landscape Analysis, B2B Marketing Blog, Blog Posts, Key Buying Criteria, Sales Enablement Marketing, Win/Loss Analysis /by Sean CampbellShare this entry
Too often, B2B sales leaders focus on revenue goals when they should target sales tactics instead.
The Long Game: Selling New Products
/in B2B Marketing Blog /by Brian SurguineShare this entry
Professor Thomas Steenburgh shares new product sales research, including the importance of face-to-face, addressing organizational product fit, and more.
The Answer is Still No
/in B2B Market Research Blog, Blog Posts, Sales Enablement Marketing /by Sean CampbellShare this entry
Having a key account take up more than 20 percent of your P/L is business suicide. Key account management means being tough. Just say no.
B2B Quant: Not Your Average Survey
/in B2B Customer Journey Mapping, B2B Go-To-Market Research, B2B Market Research Blog, B2B Market Segmentation Research, Blog Posts /by Brian SurguineShare this entry
Recruiting for B2B quantitative research works differently than in B2C. B2B personas change relevant roles and responsibilities far more frequently.
B2B Focus Groups: Aim for Alchemy, Avoid Anarchy
/in B2B Market Research Blog, Blog Posts /by Isabel GautschiShare this entry
B2B focus group moderators need a solid understanding of both the business and technical context in order to effectively gain insight from participants.