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B2B Market Research
- — Competitive Landscape Analysis
- — Product / Service Launches
- — Market Opportunity Research
- — Channel / Market Research
- — Message Testing Research
- — Customer Journey Mapping
- — Market Segmentation Research
- — Key Buying Criteria Research
- — Win / Loss Analysis
- — Brand Research
- — Go-to-Market Research
- — Buyer Persona Research
B2B Customer Experience Research: Because The Whole Company Needs Voice of the Customer Data
/in B2B Customer Experience Research, B2B Market Research Blog, Blog Posts /by Ava AndersonShare this entry
Customer experience research uncovers the voice of the customer data your organization needs to smooth the buyer’s journey & boost sales.
Know Before You Go (To Market): Key Go-To-Market Research Questions
/in B2B Customer Journey Mapping, B2B Go-To-Market Research, B2B Market Research Blog, Blog Posts, Product/Service Research /by Ava AndersonShare this entry
Make sure your GTM Strategy is guided by the voice of the customer. Key go-to-market-research questions to ask your target market.
5 Clues Your Product Team Needs B2B Jobs-To-Be-Done Research
/in B2B Customer Experience Research, B2B Market Research Blog, Blog Posts, Jobs-To-Be-Done /by Ava AndersonShare this entry
Are you focusing on the features that buyers will actually use- not just what they say they want? B2B Jobs-To-Be-Done Research can help.
10 Keys to Spotting a Bad B2B Marketing Agency
/in B2B Marketing Blog, Blog Posts, Marketing Strategy /by Ava AndersonShare this entry
Finding a great B2B marketing partner can be a challenge. Learn the signs that the B2B marketing agency you’re considering may not be up to the task.
Stormy Days Playlist: 12 B2B Sales Enablement Tips
/in B2B Marketing Blog, Blog Posts, Sales Enablement Marketing, Win/Loss Analysis /by Sean CampbellShare this entry
How should B2B sales teams refocus their priorities and activities during a recession? Read on for sales enablement best practices during hard times.
B2B Branding: What’s Your Brand Story? (Yes, It Matters)
/in B2B Marketing Blog, Blog Posts, Marketing Strategy /by Ava AndersonShare this entry
B2B marketers who ignore brand storytelling are missing an opportunity to gain a competitive edge. Learn how to tell an effective story for B2B branding.
COVID-19: The End of the Beginning
/in B2B Market Research Blog, B2B Marketing Blog, Blog Posts /by Philippe BoutrosShare this entry
13.5% of respondents saw an increase in business activity – 4x better than the last time we fielded the survey.
5 Clues It’s Time for Brand Research
/in B2B Market Research Blog, B2B Marketing Blog, Blog Posts, Brand Research, Marketing Enablement /by Ava AndersonShare this entry
Which of your business problems are being caused by customer brand perception? Learn the signs it’s time for brand research.
Nearly 80% of Business Activity Is Disrupted By Coronavirus
/in B2B Market Opportunity Research, B2B Market Research Blog, B2B Marketing Blog, Blog Posts /by Philippe BoutrosShare this entry
Coronavirus is disrupting business operations regardless of industry and company size – and is particularly impacting leadership roles. See more data on how the pandemic is impacting business.