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B2B Market Research
- Customer Experience Research
- — Buyer Persona Research
- — Buyer's Journey Research
- — Key Buying Criteria Research
- — Jobs-To-Be-Done Research
- — User Personas
- — Customer Satisfaction Research
- B2B Product/Service Research
- — Market Opportunity Research
- — Concept Testing
- — Go-To-Market Research
- Marketing Enablement Research
- — B2B Data-Driven Marketing Research
- — Message Testing
- — Brand Research
- — Thought Leadership
- — Partner Enablement
Make Better Decisions With B2B Concept Testing
/in B2B Market Research Blog, Blog Posts, Concept Testing, Product/Service Research /by Krista DalyShare this entry
As you plan a new product or service and go-to-market strategy, B2B concept testing can protect you from poor investments.
5 Clues It’s Time for B2B Concept Testing
/in B2B Market Research Blog, Blog Posts, Concept Testing, Product/Service Research /by Katie SwigartShare this entry
The most innovative tech & the awesomest features don’t guarantee success. B2B Concept Testing shows you what the market thinks of your idea.
B2B Thought Leadership: How To Use Data Effectively
/in B2B Market Research Blog, B2B Marketing Blog, B2B Thought Leadership, Blog Posts, Content Marketing, Marketing Enablement /by Isabel GautschiShare this entry
The whole point of B2B Thought Leadership is to build recognition & credibility. So make sure you’re not leveraging data in a sloppy or unethical way.
More Software Won’t Fix Your Data-Driven Marketing Strategy
/in B2B Market Research Blog, B2B Marketing Blog, Blog Posts, Data-Driven Marketing Research, Marketing Enablement /by Brian SurguineShare this entry
Don’t forget the “strategy” part of data-driven marketing strategy. If you don’t understand your buyers’ motivations, more software won’t help you win them over.
B2B Sales Enablement Strategy: Shorter Proposals Win
/in B2B Marketing Blog, Blog Posts, Sales Enablement Marketing, Sales Enablement Research /by Sean CampbellShare this entry
B2B Sales Enablement Strategy: the goal of every B2B seller should be shorter, more concise, and well- thought out proposals.
5 Clues It’s Time for B2B Churn Analysis
/in B2B Churn Analysis, B2B Market Research Blog, Blog Posts, Sales Enablement Research /by Brian SurguineShare this entry
If you haven’t changed anything but there’s a spike in churn or if your sellers are struggling to sell, it’s time for B2B Churn Analysis.
Are Your B2B Sales Tactics Derailing the Customer Buying Journey?
/in B2B Customer Experience Research, B2B Customer Journey Mapping, B2B Market Research Blog, Blog Posts, Marketing Enablement /by Laura JohnsonShare this entry
B2B sellers can upgrade the B2B customer buying journey by treating it as less of a numbers game and focusing more on relationship building.
B2B Messaging Strategy: Keep It Real
/in B2B Marketing Blog, B2B Messaging, Marketing Strategy /by Brian SurguineShare this entry
Does your messaging strategy include marketing boasts you can’t back up? Don’t make claims a quick Google search could easily dispel.
B2B Lead Nurturing: How to Woo Your MQLs
/in B2B Customer Experience Research, B2B Customer Journey Mapping, B2B Market Research Blog, B2B Marketing Blog, Blog Posts, Marketing Enablement, Marketing Strategy /by Laura JohnsonShare this entry
As a B2B marketer, your job is to guide (not push) buyers along their journey. Learn when & how to make your move for optimal lead nurturing.
B2B Sales Strategy: Plan Before the Rain
/in B2B Market Research Blog, B2B Marketing Blog, Blog Posts, Sales Enablement Marketing /by Sean CampbellShare this entry
Don’t get complacent. B2B sellers and their leaders need to plan ahead and develop a B2B sales strategy for when times are rough.