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B2B Market Research
- Customer Experience Research
- — Buyer Persona Research
- — Buyer's Journey Research
- — Key Buying Criteria Research
- — Jobs-To-Be-Done Research
- — User Personas
- — Customer Satisfaction Research
- B2B Product/Service Research
- — Market Opportunity Research
- — Concept Testing
- — Go-To-Market Research
- Marketing Enablement Research
- — B2B Data-Driven Marketing Research
- — Message Testing
- — Brand Research
- — Thought Leadership
- — Partner Enablement
B2B Customer Experience Research: Turn Grimaces Into Grins
/in B2B Customer Experience Research, B2B Market Research Blog, Blog Posts, Customer Satisfaction Research /by Raeann BilowShare this entry
Learn how to turn your customers’ grimaces into grins by including qualitative research in your approach to customer satisfaction.
B2B Quantitative Surveys: Design Them Like You Give A Damn
/in B2B Market Research Blog, Blog Posts /by Tricia LindseyShare this entry
You can’t write an effective quantitative survey if you don’t care. Yet, unfortunately, that’s how many surveys are created today, by folks who don’t give a damn. Follow these 8 steps to design great research questions.
Untrustworthy B2B Thought Leadership: 3 Red Flags To Watch Out For
/in B2B Market Research Blog, B2B Marketing Blog, B2B Thought Leadership, Blog Posts /by Raeann BilowShare this entry
Just because a B2B thought leadership piece exists does not mean that it’s credible. Watch out for these 3 red flags to signal it’s untrustworthy.
Customer Satisfaction Research: Common Mistakes to Avoid
/in B2B Market Research Blog, Blog Posts, Customer Satisfaction Research /by Tricia LindseyShare this entry
Customer satisfaction research is an important tool in your market research toolbox. Learn from these customer satisfaction research horror stories to improve your B2B customer satisfaction research strategy.
B2B Buyer Personas: 6 Key Insights to Build an Effective Marketing Strategy
/in B2B Buyer Persona Research, B2B Market Research Blog /by Alexis FordShare this entry
Do your buyer personas lack information to help you create meaningful marketing? Learn how to create a solid marketing backbone with insightful B2B buyer personas.
Research Panel Quality Check: Trust Then Verify
/in B2B Market Research Blog, Blog Posts /by Krista DalyShare this entry
Research panel quality is notoriously bad. Find out why and understand what you can do to combat low-quality online panels.
B2B Thought Leadership Content: How to Back up Your Opinion With Facts
/in B2B Market Research Blog, B2B Marketing Blog, B2B Thought Leadership, Blog Posts, Content Marketing, Marketing Enablement /by Raeann BilowShare this entry
Position your company as an industry expert by creating B2B thought leadership content that utilizes research and data to back your opinions.
How to Build a Trustworthy B2B Partner Program
/in B2B Market Research Blog, Blog Posts, Marketing Enablement, Partner Enablement /by Krista DalyShare this entry
Are you sowing trust with current and prospective partners? Foster productive partnerships that last with an effective B2B partner enablement program.
How Does a Person Fall in Love…with Your Product?
/in B2B Customer Experience Research, B2B Market Research Blog, Blog Posts, Product/Service Research, User Personas /by Krista DalyShare this entry
Is it love or is it hate? If you’re uncertain how users feel about your product, you should commission user persona research to find out.