Cascade Insights Blog

Upcoming Presentation – November 13th – Willamette University Business School Salem Campus

On November 13th, Scott and Sean will be delivering a presentation that will cover 20+ tips that take you “Beyond Google” when researching competitors, markets, and how your own company is perceived. The presentation will be delivered at Willamette University’s Salem Campus and the program is sponsored by the Willamette MBA Program. For more information […]

SoftwareCEO Presentation Today – “Going Beyond Google”

We just completed the SoftwareCEO Presentation today on Going Beyond Google with your Competitive Intelligence research. Here is a link to the deck on – By Sean Campbell By Scott Swigart is a fun little site to feed in Press Release RSS feeds, whole sites (if they have an RSS feed) and get a “word cloud” of what the site is emphasizing. By Sean Campbell By Scott Swigart

Upcoming Event – October 15th – Software CEO Presentation

On October 15th both Scott and Sean will be presenting a webcast for SoftwareCEO. This presentation will walk through 20 free web tools that will let you: Determine if the competition has been hiring your people Monitor their site for changes, and spot new products, customer wins, etc. Monitor for all news related to the […]

Upcoming Event – October 13th

On October 13th Sean will be moderating an event for SCIP Oregon.  The event is focused on the intersection of Market Research and Competitive Intelligence. You can learn more about the event at

CI Tools – Links

Here is a short list of some CI tools for secondary research.  This list was pulled together during a discussion at the local SCIP Oregon Chapter. – Look up the pattern that a company uses to assign email addresses. If you know someone’s name, this helps you guess their email. – look people […]

Interview Series in Competitive Intelligence Magazine…

Our latest interview in our ongoing series of interviews with senior CI professionals for SCIP’s Competitive Intelligence magazine was just published. Most Recent – Chris Ferguson – USAA Previous – Jeff Burke – Seagate, Alan Dye – Computer Associates Upcoming Gina Spadoni – Premera We’ve also done a series of similar interviews for SCIP Oregon […]

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