Cascade Insights Blog

Recent #GoBeyondGoogle Tweets on Finding Open Source Intelligence

New competitive intelligence tool to research company org charts: – good statistics on countries, people, etc. – NNDB Mapper – Visually connect the relationships between individuals – Journalist’s List of Databases – – – a way to find local tweets for your city Use LinkedIn’s new “Follow Company” […]

Using Form 990 filing data to analyze non-profits

One great way you can get a better view into the health and business dealings of a non-profit organization is to review the Form 990 that non-profits have to file. For example, a review of 2008 filing for the American Marketing Association shows information such as the amount of money the organization made from membership […]

4 Ways to Mine LinkedIn Company Pages

Using these queries from Google you can harvest information from LinkedIn’s “Company Pages” that match the following criteria:   Median Age of Company Employees from 40 to 50 years old “median age, * 40..45 years”*   Companies with a % of male employees from 20 to 30% “Male, * 20..30 %”*   Companies […]

Mining LinkedIn for Intelligence

Many people use LinkedIn as a digital CV and a way to virtually network, but you can utilize various aspects of LinkedIn to gather information about specific companies, such as: New Hires Recent Promotions Company Headquarters and Field Office Locations What company are new employees coming from, and what company do employees go to when […]

Marketing Profs seminar – Attendee Comments

Here are some of the comments from our recent seminar for Marketing Profs focused on – Going Beyond Google – Keeping an eye on your competition. – Slides here – “Finally, someone answers the question: how do we track the huge (and growing) volume of competitive business intelligence? Offers terrific advice, and great […]

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