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B2B Market Research
- Customer Experience Research
- — Buyer Persona Research
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Monthly, Weekly, and Daily Competitor Tracking
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We recently published to slideshare a presentation highlighting some of the techniques we use to track competitors on a Monthly, Weekly, and Daily basis. http://www.slideshare.net/campsean/competitor-tracking-daily-weekly-monthly By Sean Campbell By Scott Swigart
Busy Week – AIPMM and Rain Today
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Just in the last two days we wrapped up a webinar for the Association of International Product Marketing and Management and an interview for Rain Today’s podcast series. For both the topic was “Keeping an Eye on the Competition.” AIPMM Seminar Details – http://www.aipmm.com/aipmm_webinars/2009/12/keeping-an-eye-on-the-competition—go-beyond-google.php The Rain Today interview will be up soon but until then […]
Registration Details for Association of International Product Marketing and Management Presentation on 12/17
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Keeping an eye on the Competition – Go Beyond Google Deck Preview here – http://www.slideshare.net/campsean/keeping-an-eye-on-the-competition-go-beyond-google Registration link here – http://www.aipmm.com/aipmm_webinars/2009/12/keeping-an-eye-on-the-competition—go-beyond-google.php
Upcoming Article in Quirks Magazine
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We have an upcoming article that will be published in the March issue of Quirks magazine (a B2B focused issue). The topic is on Effective IDI Recruiting Techniques with an emphasis on leveraging social networks. By Sean Campbell By Scott Swigart
Article up on Marketing Profs – Recruiting Executives and Industry Experts for Qualitative Market Research
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One of our articles was recently accepted for publication by MarketingProfs http://www.marketingprofs.com/articles/2009/3197/recruiting-executives-and-industry-experts-for-qualitative-research By Sean Campbell By Scott Swigart
Keeping an eye on competitors – Going Beyond Google – Upcoming AIPMM Presentation
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We’ll be giving our talk on “Going Beyond Google” to the Association of International product Marketing and Management audience on December 17th. More details and a registration link to come. By Sean Campbell By Scott Swigart
Upcoming Presentation – “When in Doubt: Ethical Elicitation Techniques that Gather Actionable Intelligence.” – December 1st, 2009.
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Scott and Sean will be presenting on the topic of ethical elicitation techniques for the Willamette MBA Program’s Event Series in Portland. This event will also be sponsored by the Oregon Chapter of the Society of Competitive Intelligence Professionals. To register to attend click here. By Sean Campbell By Scott Swigart
Upcoming Presentation – November 13th – Willamette University Business School Salem Campus
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On November 13th, Scott and Sean will be delivering a presentation that will cover 20+ tips that take you “Beyond Google” when researching competitors, markets, and how your own company is perceived. The presentation will be delivered at Willamette University’s Salem Campus and the program is sponsored by the Willamette MBA Program. For more information […]
SoftwareCEO Presentation Today – “Going Beyond Google”
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We just completed the SoftwareCEO Presentation today on Going Beyond Google with your Competitive Intelligence research. Here is a link to the deck on Slideshare.net – http://www.slideshare.net/campsean/keeping-an-eye-on-the-competition-go-beyond-google By Sean Campbell By Scott Swigart
Wordle.net
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Wordle.net is a fun little site to feed in Press Release RSS feeds, whole sites (if they have an RSS feed) and get a “word cloud” of what the site is emphasizing. By Sean Campbell By Scott Swigart