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Article up on Marketing Profs – Recruiting Executives and Industry Experts for Qualitative Market Research
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One of our articles was recently accepted for publication by MarketingProfs http://www.marketingprofs.com/articles/2009/3197/recruiting-executives-and-industry-experts-for-qualitative-research By Sean Campbell By Scott Swigart
Keeping an eye on competitors – Going Beyond Google – Upcoming AIPMM Presentation
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We’ll be giving our talk on “Going Beyond Google” to the Association of International product Marketing and Management audience on December 17th. More details and a registration link to come. By Sean Campbell By Scott Swigart
Upcoming Presentation – “When in Doubt: Ethical Elicitation Techniques that Gather Actionable Intelligence.” – December 1st, 2009.
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Scott and Sean will be presenting on the topic of ethical elicitation techniques for the Willamette MBA Program’s Event Series in Portland. This event will also be sponsored by the Oregon Chapter of the Society of Competitive Intelligence Professionals. To register to attend click here. By Sean Campbell By Scott Swigart
Upcoming Presentation – November 13th – Willamette University Business School Salem Campus
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On November 13th, Scott and Sean will be delivering a presentation that will cover 20+ tips that take you “Beyond Google” when researching competitors, markets, and how your own company is perceived. The presentation will be delivered at Willamette University’s Salem Campus and the program is sponsored by the Willamette MBA Program. For more information […]
SoftwareCEO Presentation Today – “Going Beyond Google”
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We just completed the SoftwareCEO Presentation today on Going Beyond Google with your Competitive Intelligence research. Here is a link to the deck on Slideshare.net – http://www.slideshare.net/campsean/keeping-an-eye-on-the-competition-go-beyond-google By Sean Campbell By Scott Swigart
Wordle.net
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Wordle.net is a fun little site to feed in Press Release RSS feeds, whole sites (if they have an RSS feed) and get a “word cloud” of what the site is emphasizing. By Sean Campbell By Scott Swigart
Upcoming Event – October 15th – Software CEO Presentation
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On October 15th both Scott and Sean will be presenting a webcast for SoftwareCEO. This presentation will walk through 20 free web tools that will let you: Determine if the competition has been hiring your people Monitor their site for changes, and spot new products, customer wins, etc. Monitor for all news related to the […]
Upcoming Event – October 13th
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On October 13th Sean will be moderating an event for SCIP Oregon. The event is focused on the intersection of Market Research and Competitive Intelligence. You can learn more about the event at www.sciporegon.com
CI Tools – Links
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Here is a short list of some CI tools for secondary research. This list was pulled together during a discussion at the local SCIP Oregon Chapter. Emailpattern.com – Look up the pattern that a company uses to assign email addresses. If you know someone’s name, this helps you guess their email. Pipl.com – look people […]
Interview Series in Competitive Intelligence Magazine…
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Our latest interview in our ongoing series of interviews with senior CI professionals for SCIP’s Competitive Intelligence magazine was just published. Most Recent – Chris Ferguson – USAA Previous – Jeff Burke – Seagate, Alan Dye – Computer Associates Upcoming Gina Spadoni – Premera We’ve also done a series of similar interviews for SCIP Oregon […]