Does It Sell? Content Marketing Tips
/in B2B Customer Journey Mapping, B2B Marketing Blog, Blog Posts, Content Marketing /by Sean CampbellShare this entry
How successfully does your content sell your product or service? Do you know how to evaluate that success? We’ve got some content marketing tips for how to effectively measure the efficacy of your efforts.
Customer Insights: You Need More Than Market Segmentation Data
/in B2B Buyer Persona Research, B2B Customer Journey Mapping, B2B Go-To-Market Research, B2B Market Opportunity Research, B2B Market Research Blog, B2B Market Segmentation Research, B2B New Product Launch Research, Blog Posts, Key Buying Criteria, Win/Loss Analysis /by Sean CampbellShare this entry
The tech industry is all about market segmentation. Unfortunately, this tendency often leads tech companies to miss a key measurement of success: whether the solution is actually accomplishing the tasks it is being used for.
How to Make Praiseworthy B2B Buyer Personas
/in B2B Buyer Persona Research, B2B Customer Journey Mapping, B2B Market Segmentation Research, Blog Posts /by Sean CampbellShare this entry
Are you Keeping your Personas in a Drawer?
How To Speak C-Suite: An Interview With Nic Read
/in B2B Customer Journey Mapping, Blog Posts /by Sean CampbellShare this entry
In this episode of the B2B Market Research Podcast, Cascade Insights CEO Sean Campbell spoke with Nic Read, a managing partner at SalesLabs. Read is the co-author of Selling to the C-Suite: What Every Executive Wants You to Know About Successfully Selling to the Top and the author of Target Opportunity Selling: Top Sales Performers Reveal What Really Works.
Are you Ready to Research the B2B Buyer’s Journey?
/in B2B Customer Journey Mapping, Blog Posts /by Sean CampbellShare this entry
The buyer’s journey has already begun far before the phone rings, the email is sent or the meeting is scheduled. To fully understand these changes, companies need to drastically re-think their B2B market research strategies.
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B2B Market Research
- Customer Experience Research
- — Buyer Persona Research
- — Buyer's Journey Research
- — Key Buying Criteria Research
- — Jobs-To-Be-Done Research
- — User Personas
- — Customer Satisfaction Research
- B2B Product/Service Research
- — Market Opportunity Research
- — Concept Testing
- — Go-To-Market Research
- Marketing Enablement Research
- — B2B Data-Driven Marketing Research
- — Message Testing
- — Brand Research
- — Thought Leadership
- — Partner Enablement
