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b2b sales

Sell Like The Avengers: Learning From Nic Read

September 19, 2017/in B2B Customer Journey Mapping, B2B Market Opportunity Research, Blog Posts /by Sean Campbell
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The Avengers of Marvel fame have a wide range of abilities and personality styles. To be successful they need to blend their skills in a way that leads to success and not merely open conflict.

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Does it Sell? Content Marketing Tips

Does It Sell? Content Marketing Tips

June 5, 2017/in B2B Customer Journey Mapping, B2B Marketing Blog, Blog Posts, Content Marketing /by Sean Campbell
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How successfully does your content sell your product or service? Do you know how to evaluate that success? We’ve got some content marketing tips for how to effectively measure the efficacy of your efforts.

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B2B Market Segmentation Research

Customer Insights: You Need More Than Market Segmentation Data

February 7, 2017/in B2B Buyer Persona Research, B2B Customer Journey Mapping, B2B Go-To-Market Research, B2B Market Opportunity Research, B2B Market Research Blog, B2B Market Segmentation Research, B2B New Product Launch Research, Blog Posts, Key Buying Criteria, Win/Loss Analysis /by Sean Campbell
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The tech industry is all about market segmentation. Unfortunately, this tendency often leads tech companies to miss a key measurement of success: whether the solution is actually accomplishing the tasks it is being used for.

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How To Make Praiseworthy B2B Buyer Persona

How to Make Praiseworthy B2B Buyer Personas

February 24, 2016/in B2B Buyer Persona Research, B2B Customer Journey Mapping, B2B Market Segmentation Research, Blog Posts /by Sean Campbell
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Are you Keeping your Personas in a Drawer?

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How To Speak C-Suite: An Interview With Nic Read

February 10, 2016/in B2B Customer Journey Mapping, Blog Posts /by Sean Campbell
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In this episode of the B2B Market Research Podcast, Cascade Insights CEO Sean Campbell spoke with Nic Read, a managing partner at SalesLabs. Read is the co-author of Selling to the C-Suite: What Every Executive Wants You to Know About Successfully Selling to the Top and the author of Target Opportunity Selling: Top Sales Performers Reveal What Really Works.

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Are you Ready to Research the B2B Buyer’s Journey?

October 6, 2015/in B2B Customer Journey Mapping, Blog Posts /by Sean Campbell
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The buyer’s journey has already begun far before the phone rings, the email is sent or the meeting is scheduled. To fully understand these changes, companies need to drastically re-think their B2B market research strategies.

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Written by

Sean Campbell
Isabel Gautschi

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B2B Market Research

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