Are Your Market Assumptions Still True?
You could be on a collision course for a stall point. Many companies don’t even recognize their market assumptions are wrong until it’s too late!
Key Buying Criteria: The Path to ‘Yes’
Understanding customers’ key buying criteria is vital to having a competitive edge. To give the people what they want, you have to know what they want.
26 Market Research Questions for Your Competitor’s Ex-Sales Reps
A quick caveat: for the best market research data, it’s important to speak with people who recently worked for the competition. Someone who worked there two or three years ago won’t be able to clue you into the current state of the company.
