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Which markets are worth going after? Which are non-starters? Cascade Insights’ B2B Market Opportunity Research uncovers the size, spending power, and unmet needs of given markets. With findings from this research, you’ll be equipped to strategically focus your marketing, sales, and product development efforts to best persuade your market. You’ll also gain insight into how you stack up against the competition. Our Approach To B2B Market Opportunity Research Cascade Insights spends all day every day studying the B2B tech sector. For more than a decade, it has been our policy to only accept projects that pertain to B2B technology. That means we begin each study with a great deal of history and background on the B2B tech landscape. Thanks to this context, when you work with us, you can expect us to: When Do You Need B2B Market Opportunity Research? Cascade Insights’ B2B Market Opportunity Research is the perfect way to stay ahead of the game. Don’t get disrupted, be the disruptor. 15 Years In the Tech Sector, Thousands of Conversations With B2B Buyers Our long history working exclusively in B2B tech means you won’t have to waste valuable time and budget getting us up-to-speed on the basics. Our background allows us to customize study design and tap the most relevant data sources to give you a comprehensive view of your TAM and its edges. Of course, our research covers the basics like whether the market will be saturated with competitors or if you’re creating a new category. Our research also goes deeper to illuminate the kind of revenue this segment can provide and, most importantly, if it’s even worth going after. The Right People for B2B Market Opportunity Research The Right Questions for B2B Market Opportunity Research