Big Data Ethics: Math Responsibly
Big data can be used to create a powerful supporting argument for nearly anything. Wielded foolishly or maliciously, the potential for harm is great. It has never been more important to use math responsibly.
B2B Market Research: 3 Steps to Recruiting a Superb Sample
When it comes to B2B studies, having the right people is just as important as asking the right questions.
Customer Insights: You Need More Than Market Segmentation Data
The tech industry is all about market segmentation. Unfortunately, this tendency often leads tech companies to miss a key measurement of success: whether the solution is actually accomplishing the tasks it is being used for.
Will Market Research Jobs Survive the Artificial Intelligence Revolution?
The surgeon’s hands. The detective’s analysis. The market researcher’s in-depth interview. Historically, human brilliance, practice, and skill have been essential to specialized professions. Artificial intelligence is about to change all that.
Key Buying Criteria: The Path to ‘Yes’
Understanding customers’ key buying criteria is vital to having a competitive edge. To give the people what they want, you have to know what they want.
In-Depth Interviews: The Answer To ‘None of The Above’
When it comes to B2B market research, there is no better tool than In-Depth Interviews (IDIs) for gathering insight.
Pump Up Your Partnership: 9 Questions for Your Channel
For many B2B companies, partners are their lifeblood. Partners drive sales and generate new opportunities, yet their needs are often overlooked. Companies’ B2B channel strategy suffers as a result.
After The Sale: 11 Market Research Questions for B2B Customers
Market research 101: talk to the competitor’s customers. Here are 11 key B2B market research questions for buyers who have opted for the competitor.
26 Market Research Questions for Your Competitor’s Ex-Sales Reps
A quick caveat: for the best market research data, it’s important to speak with people who recently worked for the competition. Someone who worked there two or three years ago won’t be able to clue you into the current state of the company.
