B2B Data-Driven Marketing Research

Any B2B marketer needs to be able to justify their marketing efforts. To do so, many marketers turn to web, social, and email analytics. Unfortunately, these types of analytics only tell you what happened. You lost traffic to a page, a bounce rate is climbing, a social media account is failing to engage, or your newsletter is cratering. These tools never tell you why this is happening. But knowing why matters. If you understand why customers are failing to fill out a form, don’t click through to a piece of content, or stopped visiting your site, you can make meaningful changes to marketing tactics and strategies. Our Approach to Data-Driven Marketing Research: For data-driven marketing research projects, we take a detailed look at the analytics and dashboards you have today. Then we craft a custom research effort to help you understand why your marketing efforts aren’t engaging potential customers.  We can support a data-driven approach to: When Do You Need B2B Data-Driven Marketing Research? There are a number of examples of where a B2B marketer might need custom research to make smart decisions. Here are just a few. 15 Years In the Tech Sector, Thousands of Conversations With B2B Buyers We only work with companies that create B2B technology products and services. This has been our specialization for more than a decade. The customer data we generate goes far deeper than just the basics, because we know your customers. We want to answer the questions that keep marketers up at night. Our industry context and focus on the entire B2B experience enables us to translate what interviewees are saying into actionable results for clients. To make sure you get results you can use to advance your goals, we’ll always customize the questions we ask to target your business objectives. The Right People for B2B ...
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  • More Software Won’t Fix Your Data-Driven Marketing Strategy

    Don’t forget the “strategy” part of data-driven marketing strategy. If you don’t understand your buyers’ motivations, more software won’t help you win them over.

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  • B2B Data-Driven Marketing Research

    Any B2B marketer needs to be able to justify their marketing efforts. To do so, many marketers turn to web, social, and email analytics. Unfortunately, these types of analytics only tell you what happened. You lost traffic to a page, a bounce rate is climbing, a social media account is failing to engage, or your newsletter is cratering. These tools never tell you why this is happening. But knowing why matters. If you understand why customers are failing to fill out a form, don’t click through to a piece of content, or stopped visiting your site, you can make meaningful changes to marketing tactics…

    Read More

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