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B2B Quant: Not Your Average Survey | B2B Quantitative Research

B2B Quant: Not Your Average Survey

September 4, 2019/in B2B Brand Studies, B2B Customer Journey Mapping, B2B Go-To-Market Research, B2B Market Research Blog, B2B Market Segmentation Research, Blog Posts, Featured Journey, Methodologies /by Brian Surguine
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B2B quantitative research works differently than in B2C.

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Hero's Quest: The B2B Buyer's Journey

Hero’s Quest: The B2B Buyer’s Journey

August 7, 2019/in B2B Buyer Persona Research, B2B Customer Journey Mapping, B2B Market Research Blog, B2B Marketers, B2B Sales, Blog Posts, Featured Journey, Interviews - Thought Leaders /by Brian Surguine
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In the B2B buyer’s journey, buyers have to wade through a lot of nonsense to find relevant information.

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Key Buying Criteria: The Path to ‘Yes’

Key Buying Criteria: The Path to ‘Yes’

September 21, 2016/in B2B Brand Studies, B2B Buyer Persona Research, B2B Go-To-Market Research, B2B Market Opportunity Research, B2B Market Research Blog, B2B Market Researchers, B2B Market Segmentation Research, B2B Marketers, Blog Posts, Competitive Intelligence Teams, Featured ABM Research, Featured B2B Marketing Teams, Featured B2B Product Managers, Featured Buying Criteria, Featured CI, Featured CI Teams, Featured Influencer, Featured Journey, Featured Market Research Teams, Featured Persona Research, Featured Podcasts, Key Buying Criteria, Podcasts, Product Managers, Rethinking B2B Sales Podcast Series /by Sean Campbell
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Understanding customers’ key buying criteria is vital to having a competitive edge. To give the people what they want, you have to know what they want.

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Written by

Sean Campbell

Sean Campbell

CEO
Sean Campbell is the CEO of Cascade Insights, a competitive intelligence and market research firm for B2B technology companies. A 20-year technology veteran, Sean oversees the health of the firm, drives the company’s thought leadership efforts and maintains relationships with key clients.

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B2B Revealed Podcast


B2B is a complex and challenging field, but most of all, it is fascinating. Join Sean Campbell, CEO of Cascade Insights, as he shares over 20 years of experience in the B2B market.

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