B2B Partner Enablement
Running a B2B technology partner program is a lot of work. We know you have your hands full structuring engagement models, tiers, and coordinating with key partners. Unfortunately, partner messaging is often cobbled together on short notice after product messaging has been set. This all too common state of affairs leaves your partners uninspired, unengaged, and vulnerable to poaching by competitors. Since B2B tech partner ecosystems are so complex, partner messaging is notoriously difficult to outsource. However, Cascade Insights is uniquely positioned to help you get partner readiness right. We’ve spent 15 years exclusively researching the B2B technology sector, had thousands of conversations with all kinds of buyers & partners, and helped to guide and craft messaging for scores of companies, products, services, and partner B2B Partner Enablement Services Each partner enablement project is customized for your needs. It can involve either or both market research and marketing initiatives. From a research perspective, we can help you analyze your partner program via qualitative or quantitative methodologies. We can also accelerate your partner readiness efforts through custom messaging, education, and asset development. B2B Partner Enablement Market Research If you’re not sure where and how to start optimizing your channel, partner-focused market research can lead the way. Here are some examples of the questions our research can answer. B2B Partner Enablement Market Research Our experienced messaging specialists can craft marketing assets to help you boost partner readiness and increase channel sales. We are happy to produce the following. 15 Years In the Tech Sector, Thousands of Conversations With B2B Buyers We’re specialized. Our in-house research analysts and messaging specialists live and breathe B2B technology. You don’t need to explain what an SI, GSI, or VAR distributor is. We know the difference between an MSP and an MSSP. We also get the inherently ...
