These are some examples
of the personas we regularly talk to.
Though each study is unique, check out the following list of examples
of research respondents we regularly recruit for B2B market research studies.
Line of Business Teams
- Director of Data Science
- Director of Operations
- Director of Marketing
- Director of Product Management
- Director of Business Development
- Data Analyst
- Director of Procurement
- Accountants
- Head of Customer Success
- Director of Human Resources
Line of Business Executives
- Chief Marketing Officer
- Chief Operations Officer
- Chief of Human Resources Officer
- Chief Communications Officer
- Chief Strategy Officer
- Chief Executive Officer
- Chief Financial Officer
- Chief Legal Officer
- President/Founder
IT and Product
- Director of IT
- Cloud Architect
- Data Scientist
- Machine Learning Engineer
- DevOps Engineer
- Security Architect
- Systems Administrator
- Network Engineer
- Software Engineer
- Enterprise Architect
IT
Leadership
- Chief Technology Officer
- Chief Information Officer
- Chief Information Security Officer
- Chief Data Officer
- Chief Digital Transformation Officer
- VP of IT
Our approach is highly targeted
We are very specific about recruiting research respondents that have the roles & responsibilities and titles that you need to hear from.
Unlike other firms, we don’t just send out huge blasts hoping a handful of relevant personas take the bait.
Instead, we specifically target those with the job title, industry context, and background to bring meaningful insight to your study.
Our team of analysts is skilled at finding recruits organically through social media and in aggregate via ad engines. Either way, research respondents are hand-picked for their ability to shed light on your unique business problem.
We go where they are…
Since we recruit for specific backgrounds and niche industry experience, we know there isn’t a one-size-fits-all approach for getting the right respondent.
We engage respondents on the platforms they already hang out on. We may approach and interact with them on social media sites, SaaS tools, or online forums. To name a few examples, we often reach respondents via Slack, LinkedIn, Twitter, Reddit, Discord, and Stack Overflow.
Bottom line: our approach to recruiting is targeted, specific, and personalized.
