Reflection is at the heart of success. You need to know what was working in the first place to be able to keep building on your achievements.
Tag Archive for: B2B market research
Do you specialize in clients or method? This is a key choice you’re going to have to make right from the start.
Understanding customers’ key buying criteria is vital to having a competitive edge. To give the people what they want, you have to know what they want.
When it comes to B2B market research, there is no better tool than In-Depth Interviews (IDIs) for gathering insight.
Market research 101: talk to the competitor’s customers. Here are 11 key B2B market research questions for buyers who have opted for the competitor.
A quick caveat: for the best market research data, it’s important to speak with people who recently worked for the competition. Someone who worked there two or three years ago won’t be able to clue you into the current state of the company.
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