The Spy Who Wasn’t – Clarifying Competitive Intelligence
What is competitive intelligence (CI)?
A nuanced understanding of the marketplace in which you and your competitors are situated? Yes.
Corporate espionage? No.
Posts
This Is Your Brain On Notifications: An Interview With Jill Konrath
Thinking about taking a break to check your email? Think again. These few minutes are costlier to your productivity than you think.
Mastering The Mid-Market: Lessons In Leadership With Charlie Nooney
If you’re going to transition from one market segment to the other, you sometimes just have to “rip off the Band-Aid hard,” according to MobiTV CEO Charlie Nooney.
Creating The Category – An Interview With Matt Ipri
Mid-market marketing is no easy task. Especially if your product is the first of its kind.
Welcome to the B2B Revealed Podcast
Having what amounts to a collective PhD in B2B comes with the responsibility to share some of our knowledge with the world. We’ve done that for years through The B2B Market Research podcast.
Write Right: Convincing Content
The tech world is currently undervaluing an absolutely crucial skill: writing. As a result, your average B2B content marketing is kind of a snore.
Key Buying Criteria: The Path to ‘Yes’
Understanding customers’ key buying criteria is vital to having a competitive edge. To give the people what they want, you have to know what they want.
B2B Revealed Podcast
B2B is a complex and challenging field, but most of all, it is fascinating. Join Sean Campbell, CEO of Cascade Insights, as he shares over 20 years of experience in the B2B market.