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The Spy Who Wasn't: Clarifying Competitive Intelligence

The Spy Who Wasn’t – Clarifying Competitive Intelligence

November 1, 2017/in B2B Buyer Persona Research, B2B Competitive Landscape Analysis, B2B Customer Journey Mapping, B2B Go-To-Market Research, B2B Market Opportunity Research, B2B Usability Testing, Blog Posts, Win/Loss Analysis /by Sean Campbell
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What is competitive intelligence (CI)?

A nuanced understanding of the marketplace in which you and your competitors are situated? Yes.

Corporate espionage? No.

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Productivity apps

This Is Your Brain On Notifications: An Interview With Jill Konrath

October 18, 2017/in B2B Buyer Persona Research, B2B Competitive Landscape Analysis, B2B Market Opportunity Research, B2B New Product Launch Research, B2B Usability Testing, Blog Posts /by Sean Campbell
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Thinking about taking a break to check your email? Think again. These few minutes are costlier to your productivity than you think.

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mastering the mid-market

Mastering The Mid-Market: Lessons In Leadership With Charlie Nooney

October 3, 2017/in B2B Buyer Persona Research, B2B Channel Market Research, B2B Competitive Landscape Analysis, B2B Customer Journey Mapping, B2B Market Opportunity Research, B2B Market Segmentation Research, Blog Posts /by Sean Campbell
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If you’re going to transition from one market segment to the other, you sometimes just have to “rip off the Band-Aid hard,” according to MobiTV CEO Charlie Nooney.

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b2b sales

Sell Like The Avengers: Learning From Nic Read

September 19, 2017/in B2B Customer Journey Mapping, B2B Market Opportunity Research, Blog Posts /by Sean Campbell
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The Avengers of Marvel fame have a wide range of abilities and personality styles. To be successful they need to blend their skills in a way that leads to success and not merely open conflict.

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Creating The Category - An Interview With Matt Ipri | Mid-market marketing

Creating The Category – An Interview With Matt Ipri

September 6, 2017/in B2B Buyer Persona Research, B2B Channel Market Research, B2B Go-To-Market Research, B2B Market Segmentation Research, B2B New Product Launch Research, Blog Posts /by Sean Campbell
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Mid-market marketing is no easy task. Especially if your product is the first of its kind.

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Welcome to the B2B Revealed Podcast

June 22, 2017/in Blog Posts /by Sean Campbell
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Having what amounts to a collective PhD in B2B comes with the responsibility to share some of our knowledge with the world.  We’ve done that for years through The B2B Market Research podcast.

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Write Right: Convincing Content

Write Right: Convincing Content

January 27, 2017/in B2B Marketing Blog, Blog Posts /by Isabel Gautschi
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The tech world is currently undervaluing an absolutely crucial skill: writing. As a result, your average B2B content marketing is kind of a snore.

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Key Buying Criteria: The Path to ‘Yes’

Key Buying Criteria: The Path to ‘Yes’

September 21, 2016/in B2B Buyer Persona Research, B2B Go-To-Market Research, B2B Market Opportunity Research, B2B Market Research Blog, B2B Market Segmentation Research, Blog Posts, Key Buying Criteria /by Sean Campbell
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Understanding customers’ key buying criteria is vital to having a competitive edge. To give the people what they want, you have to know what they want.

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B2B Revealed Podcast


B2B is a complex and challenging field, but most of all, it is fascinating. Join Sean Campbell, CEO of Cascade Insights, as he shares over 20 years of experience in the B2B market.

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