Video: B2B vs. B2C Market Research – Key Project Differences
4 Ways B2B Buyer Persona Research Supports the Sales Process
Video: Why B2B Organizations Need Buyer Personas
5 Risks of Conducting Your Own B2B Buyer Persona Research
B2B Buyer Personas: Delete the Fluff
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B2B Buyer Personas: Delete the Fluff
Too often, B2B buyer personas rely on obvious or irrelevant info. Instead, they should give real insight into key buying criteria and the buyer's journey.
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5 Risks of Conducting Your Own B2B Buyer Persona Research
These are the five greatest risks marketers can make while attempting to conduct buyer persona research on their own.
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Video: Why B2B Organizations Need Buyer Personas
Buyer personas are table takes for any B2B organization. These are the times when it is particularly crucial for an organization to procure buyer persona research.
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4 Ways B2B Buyer Persona Research Supports the Sales Process
Just as actors rely on their script to perform well in a movie, sales people rely on B2B buyer persona knowledge to understand buyers throughout the sales process.
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Video: B2B vs. B2C Market Research – Key Project Differences
Almost every aspect of a B2B product is different from B2C. Here’s how those differences result in different strategies and approaches when conducting B2B market research.
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Case Study – A Plethora of Personas: Using B2B Research to Focus on Who Matters
Imagine if your team had identified over ten different personas who played a role in the buyer's journey. Here's how we conducted IDIs to identify the most relevant persona types our client should target and those they should deprioritize.