B2B Market Research: 3 Steps to Recruiting a Superb Sample
Write Right: Convincing Content
Sales Needs A Say In Strategy
Qual: There’s An App For That
Your Favorite 2016 B2B Market Research Posts
Riveting Research: It’s Not a Mission Impossible
Are Your Market Assumptions Still True?
Know Thyself: B2B Usability Testing
Read Like An Analyst: IoT Can Lead to Idealistic Overthinking
Will Market Research Jobs Survive the Artificial Intelligence Revolution?
Get Smarter On ‘The Cyber’
In-Depth Interviews: The Answer To ‘None of The Above’
Pump Up Your Partnership: 9 Questions for Your Channel
Annual Investigative Reporters & Editors Conference
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B2B Churn Rate: Don’t Be A Chump About Churn
CRM data can’t tell you everything about your B2B churn rate. Here are 4 reasons you may not have considered, based on Cascade Insights’ own research.
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B2B Sales Strategy: Plan Before the Rain
Don’t get complacent. B2B sellers and their leaders need to plan ahead and develop a B2B sales strategy for when times are rough.
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B2B Sales Enablement Strategy: Shorter Proposals Win
B2B Sales Enablement Strategy: the goal of every B2B seller should be shorter, more concise, and well- thought out proposals.
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5 Clues It’s Time for B2B Concept Testing
The most innovative tech & the awesomest features don’t guarantee success. B2B Concept Testing shows you what the market thinks of your idea.
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Make Better Decisions With B2B Concept Testing
As you plan a new product or service and go-to-market strategy, B2B concept testing can protect you from poor investments.
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Success Isn’t Guaranteed: Concept Testing Can Help
You want your new technology to be adopted by millions. Concept Testing can show you what you need to fix before you launch.
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Market Opportunity Research: What’s the Point?
Once you’ve completed a market opportunity study, we can give you the guidance to understand what comes next for every department involved.
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How Does a Person Fall in Love…with Your Product?
Is it love or is it hate? If you’re uncertain how users feel about your product, you should commission user persona research to find out.
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B2B Buyer’s Journey: Buyers and Marketers in the Blender
Are you in a new role? Has your marketing budget been slashed? You’re not alone. The B2B Buyer’s Journey has changed, and you need research to stay ahead.
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Cascade Insights Recognized as Top Business to Work for in Oregon
Here’s Cascade Insights’ account on how we became a “top business to work for in Oregon” as a 100% remote company.
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B2B Buyer Persona Research: Truth Over Templates
Are you wasting your time with buyer persona templates? These case studies show how customized B2B buyer persona research can make a difference.
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4 Types of Bad News B2B Brand Research Delivers
Brand research can sometimes reveal bad news to good marketers. Here’s how to take the negative news and use it to improve your company’s brand.
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Panel Providers Vs. Expert Networks: Who Gives the Highest Quality Respondents?
Research vendors should field surveys with high-quality respondents. But as we have discovered, that’s not always the case. Our investigative journey digs into the issues we found with some vendors and how we made those discoveries.
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4 Ways B2B Buyer Persona Research Supports the Sales Process
Just as actors rely on their script to perform well in a movie, sales people rely on B2B buyer persona knowledge to understand buyers throughout the sales process.
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Video: Cascade Insights Company History – What We Don’t Do
Services firms need to be able to say where they provide value and where they don't. This is our story of how we came up with that answer.
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Case Study – Limiting Customer Churn: Using IDIs to Boost Retention
Is your SaaS solution struggling with customer churn? Here we'll reveal how we leveraged In-Depth Interviews (IDIs) to unveil the root causes of their churn.