B2B market researchers don’t always get to give good news. Researchers often find themselves in the uncomfortable position of having to explain that the product isn’t great, sales efforts are failing, or marketing is kind of “meh”.
Big data can be used to create a powerful supporting argument for nearly anything. Wielded foolishly or maliciously, the potential for harm is great. It has never been more important to use math responsibly.
When it comes to B2B studies, having the right people is just as important as asking the right questions.
The tech world is currently undervaluing an absolutely crucial skill: writing. As a result, your average B2B content marketing is kind of a snore.
Your sales team is conducting qualitative research all the time. Talking to them is perhaps the lowest cost qualitative research project you could possibly do. It’s also your best chance to achieve a strong sales strategy in sync with the goals of your organization.
Reflection is at the heart of success. You need to know what was working in the first place to be able to keep building on your achievements.
