B2B Messaging Strategy: Keep It Real
Does your messaging strategy include marketing boasts you can’t back up? Don't make claims a quick Google search could easily dispel.
Boardroom Diplomacy: Marketing Needs Allies
Myopic marketing executives focus solely on messaging to external audiences. Lack of attention to internal communications costs marketers influence on business decisions … and allies.
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Boardroom Diplomacy: Marketing Needs Allies
Myopic marketing executives focus solely on messaging to external audiences. Lack of attention to internal communications costs marketers influence on business decisions … and allies.
-
B2B Messaging Strategy: Keep It Real
Does your messaging strategy include marketing boasts you can’t back up? Don't make claims a quick Google search could easily dispel.