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Tag Archive for: Philippe Boutros

5 Clues It’s Time for B2B Churn Analysis

5 Clues It’s Time for B2B Churn Analysis

November 2, 2020/in B2B Churn Analysis, B2B Market Research Blog, Blog Posts, Sales Enablement Research /by Brian Surguine
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Let’s face it: you’re probably uncomfortable with the idea of churn analysis.

You’re busy trying to grow revenue. There are a million fires to put out, and you have to keep your team focused on maintaining a healthy pipeline and winning more customers.

Ordinarily, this is the normal thing to do. However, focusing on customer acquisition when your churn rate is high is like trying to drive a car with a flat tire. Your journey isn’t going to be smooth, and you may not even get to your destination.

There’s no hard and fast rule for what constitutes an acceptable B2B churn rate. However, analysts generally agree that anything over 10 percent is cause for concern. If that applies to you, it’s time to hit pause and figure out why you’re losing so many customers.

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No company size or industry is immune to disruption from COVID-19.

Nearly 80% of Business Activity Is Disrupted By Coronavirus

March 25, 2020/in B2B Market Opportunity Research, B2B Market Research Blog, B2B Marketing Blog, Blog Posts /by Philippe Boutros
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A new study on coronavirus business disruption shows that while every industry has been gravely impacted, some, like tech, are faring better than others.

Cascade Insights’ survey reveals how the crisis is affecting business operations across company sizes, sectors, and job roles. (Hint: no business type, size, or function is immune.)
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B2B Market Research

AI: More R2-D2 Than General Grievous

November 10, 2017/in Blog Posts /by Philippe Boutros
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What are the most cutting-edge applications of AI for B2B market research? How much busywork can analysts delegate to a bot? Will automated systems replace the need for human analysis?

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