Cold email is one of the most hotly contested outreach methods in B2B. But is it even legal in the first place?
After hundreds of market research projects for B2B tech companies, we know the warning signs that a product will fail.
Are you losing deals because of your sales team’s actions?
Having what amounts to a collective PhD in B2B comes with the responsibility to share some of our knowledge with the world. We’ve done that for years through The B2B Market Research podcast.
Ageism in tech is common knowledge, but, oddly, there doesn’t seem to be a lot of data on it.
In an ideal world, all B2B research would result in a tidy heap of quantitative statistics, graphs, and charts all pointing to a clear course of action. Company leaders would glimpse the dramatic numbers and approve strategy adjustments right away.
Your partner channel sees the world differently now. The cloud has changed everything. For partners today, it’s adapt or die.
B2B market researchers don’t always get to give good news. Researchers often find themselves in the uncomfortable position of having to explain that the product isn’t great, sales efforts are failing, or marketing is kind of “meh”.
LinkedIn ad targeting is a surprisingly useful tool for studying the gender gap in tech giants. Especially in the absence of diversity reports.
Big data can be used to create a powerful supporting argument for nearly anything. Wielded foolishly or maliciously, the potential for harm is great. It has never been more important to use math responsibly.
B2B Market Research
- — Competitive Landscape Analysis
- — Product / Service Launches
- — Market Opportunity Research
- — Channel / Market Research
- — Influencer Marketing Research
- — Message Testing Research
- — Customer Journey Mapping
- — Market Segmentation Research
- — Key Buying Criteria Research
- — Win / Loss Analysis
- — Brand Research
- — Go-to-Market Research
- — Buyer Persona Research
- — B2B Usability Testing
- — Account-Based Marketing Research