Your sales team is conducting qualitative research all the time. Talking to them is perhaps the lowest cost qualitative research project you could possibly do. It’s also your best chance to achieve a strong sales strategy in sync with the goals of your organization.
Will smartphones transform qualitative research methodology? Get an inside view from an expert who knows qual via smartphone inside and out.
Reflection is at the heart of success. You need to know what was working in the first place to be able to keep building on your achievements.
You could be on a collision course for a stall point. Many companies don’t even recognize their market assumptions are wrong until it’s too late!
You can’t be unbiased when comparing your company’s offering to your rivals’.
The surgeon’s hands. The detective’s analysis. The market researcher’s in-depth interview. Historically, human brilliance, practice, and skill have been essential to specialized professions. Artificial intelligence is about to change all that.
Understanding customers’ key buying criteria is vital to having a competitive edge. To give the people what they want, you have to know what they want.
For many B2B companies, partners are their lifeblood. Partners drive sales and generate new opportunities, yet their needs are often overlooked. Companies’ B2B channel strategy suffers as a result.
Market research 101: talk to the competitor’s customers. Here are 11 key B2B market research questions for buyers who have opted for the competitor.
A quick caveat: for the best market research data, it’s important to speak with people who recently worked for the competition. Someone who worked there two or three years ago won’t be able to clue you into the current state of the company.
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B2B Market Research
- — Competitive Landscape Analysis
- — Product / Service Launches
- — Market Opportunity Research
- — Channel / Market Research
- — Influencer Marketing Research
- — Message Testing Research
- — Customer Journey Mapping
- — Market Segmentation Research
- — Key Buying Criteria Research
- — Win / Loss Analysis
- — Brand Research
- — Go-to-Market Research
- — Buyer Persona Research
- — B2B Usability Testing
- — Account-Based Marketing Research