Large companies lose touch with their customers all the time.
Tag Archive for: strategy
Business buyers have shoved IT out of the spotlight.
What is competitive intelligence (CI)?
A nuanced understanding of the marketplace in which you and your competitors are situated? Yes.
Corporate espionage? No.
Mid-market marketing is no easy task. Especially if your product is the first of its kind.
However, a savvy marketer knows how to effectively market a product in a new category. Matt Ipri is an expert in doing just this.
As the vice president of marketing and business development at Decision Lens, Matt brings a lot of first-hand experience to the table. In this episode, Cascade Insights CEO Sean Campbell chats with Matt about strategic mid-market marketing.
Become a Master of Mid-Market Marketing.
Listen To Learn How To:
- Target multiple industries with your website.
- Maximize the effectiveness of your current content.
- Build separate strategies for market awareness and product awareness.
- Work well with the analyst community.
- Handle competing with your customer.
- Reap the benefits of creating a new category.
Having what amounts to a collective PhD in B2B comes with the responsibility to share some of our knowledge with the world. We’ve done that for years through The B2B Market Research podcast.
When it comes to B2B studies, having the right people is just as important as asking the right questions.
Understanding customers’ key buying criteria is vital to having a competitive edge. To give the people what they want, you have to know what they want.
FOR IMMEDIATE RELEASE
Authors Sean Campbell and Scott Swigart to Speak at Annual Investigative Reporters and Editors Conference
Portland, Oregon, June 12, 2012 – Campbell and Swigart will join the best in the business in a hands-on workshop and conference hosted by Investigative Reporters and & Editors held in Boston MA June 14th – 17th 2012.
Each year the IRE (Investigative Reporters & Editors) provides investigative journalist with the tools and tips needed to uncover and break the world’s biggest stories. “We are excited and honored to have been invited to participate this year”, says Sean Campbell. “Scott and I feel the tools we use for competitive intelligence have a lot of value for investigative reporters”.
Campbell and Swigart are the acclaimed authors of Going Beyond Google: Gathering Internet Intelligence, now in its third printing. “To be an exceptional journalist you have to dive deeper, much deeper”, says Campbell. “Our contribution to the IRE Conference will be to help investigative reporters and editors find information beyond the cursory Google search and provide some immediate tools to quickly crunch the data once it’s located.”
The importance of mastering these skills will become increasingly important as the competition for breaking stories heats up during the presidential election.
About Campbell and Swigart:
Cascade Insights founders and publisher, Sean Campbell and Scott Swigart are recognized throughout the world as CI knowledge leaders and have lectured at literally hundreds of industry events, webcasts, and conferences throughout the world and are consultants for many of the Fortune 100 and 500 companies around the globe. They are currently working on their second book.
Investigative Reporters and Editors, Inc. is a grassroots nonprofit organization dedicated to improving the quality of investigative reporting. IRE was formed in 1975 to create a forum in which journalists throughout the world could help each other by sharing story ideas, newsgathering techniques and news sources.
About the IRE Conference: IRE 2012: Boston
By Sean Campbell
By Scott Swigart
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