• Twitter
  • LinkedIn
(503) 212-0687 | hello@cascadeinsights.com
Cascade Insights
  • Market Research Services
    • B2B Customer Experience Research
      • Buyer Personas
      • Buyer’s Journey Research
      • Key Buying Criteria Research
      • Jobs-To-Be-Done Research
      • User Personas
      • Customer Satisfaction Research
    • B2B Product/Service Research
      • Market Opportunity Research
      • Concept Testing
      • Go-To-Market Research
    • B2B Marketing Enablement Research
      • Data-Driven Marketing Research
      • Message Testing
      • Brand Research
      • Thought Leadership Services
      • Partner Enablement
    • B2B Sales Enablement Research
      • Competitive Landscape Analysis
      • Win-Loss Research
      • Churn Analysis
      • Channel Research
  • Marketing Services
    • Marketing Strategy
    • Messaging
    • Content Marketing
    • Sales Enablement
  • Our Blogs
    • B2B Market Research Blog
    • B2B Marketing Blog
  • Resources
    • B2B Revealed Podcast
    • B2B Studies & Resources
  • About Us
    • Our Story
    • Our Clients
    • Client Testimonials
    • Careers
    • Ethics Policy
    • Privacy Policy
  • Contact Us
  • Search
  • Menu Menu

Tag Archive for: strategy

customer satisfaction research

People-Centric Marketing: Wisdom From Tom Shoemaker

December 1, 2017/in B2B Buyer Persona Research, B2B Customer Journey Mapping, Blog Posts /by Sean Campbell
Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on LinkedIn
  • Share by Mail

Large companies lose touch with their customers all the time.

Read more

Channel Sales

Coaching Your Channel: An Interview With Steve Smith

November 15, 2017/in B2B Buyer Persona Research, B2B Market Opportunity Research, Blog Posts /by Sean Campbell
Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on LinkedIn
  • Share by Mail

Business buyers have shoved IT out of the spotlight.

Read more

The Spy Who Wasn't: Clarifying Competitive Intelligence

The Spy Who Wasn’t – Clarifying Competitive Intelligence

November 1, 2017/in B2B Buyer Persona Research, B2B Competitive Landscape Analysis, B2B Customer Journey Mapping, B2B Go-To-Market Research, B2B Market Opportunity Research, B2B Usability Testing, Blog Posts, Win/Loss Analysis /by Sean Campbell
Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on LinkedIn
  • Share by Mail

What is competitive intelligence (CI)?

A nuanced understanding of the marketplace in which you and your competitors are situated? Yes.

Corporate espionage? No.

Read more

Creating The Category - An Interview With Matt Ipri | Mid-market marketing

Creating The Category – An Interview With Matt Ipri

September 6, 2017/in B2B Buyer Persona Research, B2B Channel Market Research, B2B Go-To-Market Research, B2B Market Segmentation Research, B2B New Product Launch Research, Blog Posts /by Sean Campbell
Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on LinkedIn
  • Share by Mail

Mid-market marketing is no easy task. Especially if your product is the first of its kind.

However, a savvy marketer knows how to effectively market a product in a new category. Matt Ipri is an expert in doing just this.

As the vice president of marketing and business development at Decision Lens, Matt brings a lot of first-hand experience to the table. In this episode, Cascade Insights CEO Sean Campbell chats with Matt about strategic mid-market marketing.

Creating The Category - An Interview With Matt Ipri

Become a Master of Mid-Market Marketing.

Listen To Learn How To:

  • Target multiple industries with your website.
  • Maximize the effectiveness of your current content.
  • Build separate strategies for market awareness and product awareness.
  • Work well with the analyst community.
  • Handle competing with your customer.
  • Reap the benefits of creating a new category.

Subscribe to our podcast on iTunes, Soundcloud, or Stitcher. Want more B2B brilliance? There are lots of ways to follow us.

 

Welcome to the B2B Revealed Podcast

June 22, 2017/in Blog Posts /by Sean Campbell
Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on LinkedIn
  • Share by Mail

Having what amounts to a collective PhD in B2B comes with the responsibility to share some of our knowledge with the world.  We’ve done that for years through The B2B Market Research podcast.

Read more

B2B Market Research: 3 Steps to Recruiting a Superb Sample

B2B Market Research: 3 Steps to Recruiting a Superb Sample

February 21, 2017/in B2B Channel Market Research, B2B Competitive Landscape Analysis, B2B Market Opportunity Research, B2B Market Research Blog, B2B New Product Launch Research, B2B Usability Testing, Blog Posts /by Sean Campbell
Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on LinkedIn
  • Share by Mail

When it comes to B2B studies, having the right people is just as important as asking the right questions.

Read more

Key Buying Criteria: The Path to ‘Yes’

Key Buying Criteria: The Path to ‘Yes’

September 21, 2016/in B2B Buyer Persona Research, B2B Go-To-Market Research, B2B Market Opportunity Research, B2B Market Research Blog, B2B Market Segmentation Research, Blog Posts, Key Buying Criteria /by Sean Campbell
Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on LinkedIn
  • Share by Mail

Understanding customers’ key buying criteria is vital to having a competitive edge. To give the people what they want, you have to know what they want.

Read more

Annual Investigative Reporters & Editors Conference

June 13, 2012/in Blog Posts /by cascade
Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on LinkedIn
  • Share by Mail

FOR IMMEDIATE RELEASE
Contact: Sean@cascadeinsights.com
Phone: 503.898.0004
www.cascadeinsights.com

 

Authors Sean Campbell and Scott Swigart to Speak at Annual Investigative Reporters and Editors Conference

Portland, Oregon, June 12, 2012 – Campbell and Swigart will join the best in the business in a hands-on workshop and conference hosted by Investigative Reporters and & Editors held in Boston MA June 14th – 17th 2012.

Each year the IRE (Investigative Reporters & Editors) provides investigative journalist with the tools and tips needed to uncover and break the world’s biggest stories. “We are excited and honored to have been invited to participate this year”, says Sean Campbell. “Scott and I feel the tools we use for competitive intelligence have a lot of value for investigative reporters”.

Campbell and Swigart are the acclaimed authors of Going Beyond Google: Gathering Internet Intelligence, now in its third printing. “To be an exceptional journalist you have to dive deeper, much deeper”, says Campbell. “Our contribution to the IRE Conference will be to help investigative reporters and editors find information beyond the cursory Google search and provide some immediate tools to quickly crunch the data once it’s located.”

The importance of mastering these skills will become increasingly important as the competition for breaking stories heats up during the presidential election.

About Campbell and Swigart:

Cascade Insights founders and publisher, Sean Campbell and Scott Swigart are recognized throughout the world as CI knowledge leaders and have lectured at literally hundreds of industry events, webcasts, and conferences throughout the world and are consultants for many of the Fortune 100 and 500 companies around the globe. They are currently working on their second book.

About IRE:

Investigative Reporters and Editors, Inc. is a grassroots nonprofit organization dedicated to improving the quality of investigative reporting. IRE was formed in 1975 to create a forum in which journalists throughout the world could help each other by sharing story ideas, newsgathering techniques and news sources.

About the IRE Conference: IRE 2012: Boston

CI IRE Press Release

By Sean Campbell
By Scott Swigart

Page 2 of 212

GET IN TOUCH

hello@cascadeinsights.com

(503) 898-0004

WHAT WE DO

Market Research Services
Marketing Services
Subscribeto RSS Feed

Blog Categories

  • B2B Buyer Persona Research
  • B2B Channel Market Research
  • B2B Churn Analysis
  • B2B Competitive Landscape Analysis
  • B2B Customer Experience Research
  • B2B Customer Journey Mapping
  • B2B Go-To-Market Research
  • B2B Market Opportunity Research
  • B2B Market Research Blog
  • B2B Market Segmentation Research
  • B2B Marketing Blog
  • B2B Messaging
  • B2B New Product Launch Research
  • B2B Thought Leadership
  • B2B Usability Testing
  • Brand Research
  • Concept Testing
  • Content Marketing
  • Customer Satisfaction Research
  • Data-Driven Marketing Research
  • Jobs-To-Be-Done
  • Key Buying Criteria
  • Marketing Enablement
  • Marketing Strategy
  • Message Testing Research
  • Partner Enablement
  • Product/Service Research
  • Sales Enablement Marketing
  • Sales Enablement Research
  • User Personas
  • Win/Loss Analysis

Written by

cascade

Connect With Us

503.212.0687

hello@cascadeinsights.com

  • LinkedIn
  • Twitter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

B2B Market Research

  • Customer Experience Research
  • — Buyer Persona Research
  • — Buyer's Journey Research
  • — Key Buying Criteria Research
  • — Jobs-To-Be-Done Research
  • — User Personas
  • — Customer Satisfaction Research

  • B2B Product/Service Research
  • — Market Opportunity Research
  • — Concept Testing
  • — Go-To-Market Research

  • Marketing Enablement Research
  • — B2B Data-Driven Marketing Research
  • — Message Testing
  • — Brand Research
  • — Thought Leadership
  • — Partner Enablement

  • Sales Enablement Research
  • — Competitive Landscape Analysis
  • — Win Loss Analysis
  • — Churn Analysis
  • — Channel Research

B2B Marketing

  • — B2B Marketing Strategy
  • — B2B Messaging Services
  • — B2B Content Marketing
  • — B2B Sales Enablement

About Us

  • — Our Story
  • — Our Clients
  • — Client Testimonials
  • — Careers
  • — Ethics Policy
  • — Privacy Policy

Blogs

  • — B2B Market Research Blog
  • — B2B Marketing Blog
  • — Cascade Insights Blog
Scroll to top