Cascade Insights has become our go-to resource anytime we have a tough market intelligence question. Compared to other firms, they stand out in two ways: 1) Deep domain expertise of the tech industry 2) Little/no hand-holding required: I just tell them what business questions I need answered and they deliver. It’s rare to get original insights from market research vendors and Scott and Sean have delivered every time we have engaged them.
The relationship we have with Cascade Insights is that of a trusted advisor. They work really closely with our team, helping us develop some extremely effective and insightful market intelligence reports. Sean and the team are always looking at how we can make our partnership work better. It’s this kind of focus on innovation and building a mutually beneficial relationship that has delivered where it really matters.
The team at CI are not only Mavens in their field, but also educators, capable of training new CI professionals or reinvigorate teams. The team at CI consistently delivers and helps their clients deliver on commitments and take their knowledge to the next level.
We’ve utilized Cascade Insights for multiple projects…
Sean is one of the best competitive intelligence professionals out there – great understanding of the IT and computer industry dynamics, knows the right places to ethically get information, and he is able to apply that to our company’s specific projects with great effectiveness.
Sean Campbell has a keen eye for trends in the technology industry, and can translate those trends into actionable directives for his clients. Sean epitomizes initiative — he’s constantly seeking new knowledge and expertise. His attention to detail and his concern for high quality infiltrate every project he touches.
Sean Campbell has a very unique combination of clear-eyed business sense and the ability to think creatively. He is a technology visionary!
Sean and his colleagues at Cascade Insights have consistently delivered great work for us. Relative to a lot of vendors I’ve worked with, the Cascade team did a great job of taking high level, somewhat ambiguous guidance (from me), and turning that into creative, effective deliverables.
I consistently turned to Cascade Insights earlier in the project lifecycle than I normally would because I knew that they would be able to recommend creative solutions and then execute, execute, execute. Net – Cascade Insights has always delivered great value for the money.
I am very impressed with Cascade Insights capability to deliver critical projects on time and with quality. They have a very structured approach towards completing projects related to market intelligence and can work across various leading technology areas. The team is very professional and is great to work with. I look forward to continue working with them.
I have greatly enjoyed working with Cascade as they are flexible, agile, and easy to work with. Cascade has delivered high quality work for my team on short notice and always go the extra mile to ensure that we are happy with their work.
Cascade has personally been of great help to me as I have looked to build a new CI function in Engineering. My team’s development and knowledge of CI have been significantly accelerated as a result of our work with Cascade.
Cascade Insights is a strategic business partner for Symantec. They consistently deliver actionable insights and hard-hitting research that we use to make business decisions.
Cascade Insights uses modern research techniques which also incorporate emerging data sources like social media platforms. They’re easy to work with, comprehensive in what they deliver, and have a zeal to provide outstanding customer service. I would recommend Cascade Insights to any company, big or small, and in any industry.
Cascade Insights is on my short-list when I look for guidance on any and all topics related to competitive intelligence.
He is knowledgeable in a broad array of CI tools and techniques, and he knows when and where to apply each. He’s become a valuable partner as we drive our CI initiatives.
The Cascade team was great to work with. They were thorough in their approach to understand our needs, and were dedicated to delivering actionable insights. Sean and Scott’s understanding of the market and commitment to delivering a high quality project output in a timely manner was exactly what we were looking for in a strategic partner.
We’ve utilized Cascade Insights for some very high-profile projects that have required a deep understanding of software engineering and development. Cascade Insights assembled a team with clear expertise in the space and conducted high-quality and thorough research on a quick turnaround. As the objectives of the research continued to evolve, the CI team proved to be flexible partners and willingly adjusted the research strategy to make sure our goals were adequately addressed.
I have really enjoyed working with Cascade Insights and the deep partnership they provide.
Cascade Insights completed some key market research for us to help guide thinking as to our long term strategy for data protection and archive. They were professional, efficient, and clearly have knowledge and expertise in the IT industry, so they were very quickly able to synthesize information from us as well as from the market research participants. Their results provided some key insights for us, and have already helped to validate and shape our product line strategy.
Making the right decisions. That is really what this is all about. Cincom needed better information, and we needed to be able to develop a consensus around the information that we ultimately would need to use. Cascade provided clarity. They shared thoroughly their process, made sure my team understood the value, and then they delivered. The research they provided will be a key ingredient to new growth and a coherent strategy for our entire business.
BlueVolt is always on a mission to improve the experience learners have on our platform. We’re very happy to have chosen Cascade to lead our Voice of the eLearner research. From survey design to deployment to analysis, the Cascade team was insightful, attentive and flexible. We now have a study that will serve as the foundation for our learner research moving forward. We look forward to working with Cascade in the future.
Cascade Insights was a true partner for us as we embarked on our competitive analysis project. They customized their approach to meet our needs, helped us better define the data we were looking for, and then they stepped up and delivered a comprehensive, detailed analysis of our market. The Cascade team spent the time to understand our technology, our target market, and our business, which made the process painless and the result a resounding success.
The experts at Cascade Insights helped us shape and execute a project to gather feedback from a hard-to-reach audience – IT decision makers with budget authority for their organizations. Cascade Insights worked hard and creatively to find exactly the right people to talk to. The interviews were conducted with a high level of professionalism. Cascade Insights was very open to our feedback and continued to refine the interview questions as the project progressed. I was extremely impressed with the knowledge, skills, and capabilities of the Cascade Insights team and look forward to working with them in the future.
The decision to partner with Cascade Insights on recent B2B research projects has worked out very well. Their ability to quickly understand our industry and specific business challenges, combined with their strong project execution skills has quickly made them our preferred partner for B2B work. Specifically, I appreciate their collaborative approach in being open to conceptual research discussions, making field adjustments on the fly, and in making recommendations of their own during execution of the project. It truly is a pleasure to work with the team at Cascade!
Decision Lens is a small and growing software company, still trying to figure out the exact motivations of our market and our buyers. After watching our own efforts at market analysis drag along with all of our internal biases attached to them, we decided we had to enlist the help of experts. Cascade Insights stood out to us in our review of firms for their knowledge of technology, experience in B2B, and willingness to personalize the work to what we needed. And our experience during the project lived up to the expectations. The Cascade team delivered very thorough and targeted market interviews and provided the external analysis of the information that our organization and executives needed to see. We have since completed more market analysis initiatives with Cascade and will continue to do so into the future.
Cascade Insights was hired to develop voice of customer information related to a new market segment for us. The team did a great job of distilling our information request into blocks so that we could understand different aspects of the response. But the execution and results of the project were outstanding. It has informed our messaging and has provided us with a framework to deliver our story in a way that the customers will be more aligned with. The process has opened our eyes to a whole new way of capturing market information. I anticipate using them again.
It was a great pleasure working with the team at Cascade Insights. Our qualitative research project was handled very professionally and the insights uncovered have been very valuable for us to draft our strategy. The team at Cascade Insights demonstrated a high level of flexibility to keep pushing the boundaries and identify deeper consumer pain points. A very satisfying project executed extremely effectively by our partner at Cascade Insights.
Finding the right research partner is not easy, but Cascade Insights delivers just what we need. They provide meaningful insights, complete the work in a timely manner and made sure to take into account our business context. I am confident that Sean and the team can tackle the tricky market questions that we have to address in order to succeed.
We worked with Cascade Insights to start up a substantial competitive intelligence and product insights initiative. Their whip-smart staff and expertise in B2B tech was a major asset, starting from our first conversations about doing a project together, making sense of research findings, and delivering results to senior leaders. When we hit challenges along the road—practically inevitable in standing up a new initiative in an enterprise context—they were flexible, creative, and always positive in finding ways to move forward. In short, in the world of market research, Cascade is at the top of the heap.
Connect With Us
Recognized Thought Leadership
The founders of Cascade Insights are members of the Strategic and Competitive Intelligence Professionals Society and are available for press interviews on the subject of the Buyers’ Journey and B2B market research.
Previously they have been quoted in Forbes, the New York Times, ZDNet, LA Times, and other publications.
B2B Revealed Podcast
- — Competitive Landscape Analysis
- — Product / Service Launches
- — Market Opportunity Research
- — Channel / Market Research
- — Customer Journey Mapping
- — Market Segmentation Research
- — Key Buying Criteria Research
- — Win / Loss Analysis
- — Brand Studies
- — Go-to-Market Research
- — Buyer Persona Research
- — B2B Usability Testing