Insight that drives better decision making...
The Competitive Intel Podcast - Each episode is
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Drive better decision making with competitive intelligence insights…

Cascade Insights focuses on delivering industry leading competitive intelligence and market research efforts.

Via our research and insights, we help our clients drive better decision making and remove critical uncertainties that they have about the market.

Companies use our competitive and market insights to:

  • Outflank the competition
  • Capitalize on new opportunities

We’re exclusively focused on the B2B technology sector

Cascade Insights specializes in providing competitive intelligence services and market research services for B2B technology companies.

Our focus helps us to deliver detailed and powerful insights that generalist firms just can’t provide.

Benefits of our focus include:

  • Deep understanding of the real-world concerns of technology leaders, business leaders, and implementors.
  • Deep understanding of technology trends.
  • Methodologies that are tailor made for the B2B technology sector.

Learn how we help B2B technology product managers, technology marketers and competitive intelligence teams. Contact us today.

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What Other B2B Technology Companies Are Saying…

Lucy Mangas – Hewlett-Packard – WW Cloud Partner Strategy Lead

hp 50I engaged with Cascade Insights to conduct a market research project to understand the perception of the HP Cloud programs by different channel partners. The Cascade Insights team did an exceptional job understanding what I was looking for, putting together a series of surveys, collecting the information and complementing it with additional social media insights which was very innovative.

The team was also very accommodating to changing dynamics of the organization and delivering on time with a great professionalism providing several presentations to different teams as requested.

I highly recommend working with Cascade Insights.

William (Bill) Tsang, Director, Competitive Strategy, Microsoft

microsoft 50“We’ve utilized Cascade Insights for multiple projects…

The Cascade Insights team are some of the best competitive intelligence professionals out there – great understanding of the IT and computer industry dynamics, knows the right places to ethically get information, and he is able to apply that to our company’s specific projects with great effectiveness.”

Omar Dajani – Sr. Director – Competitive Intelligence, Symantec

symantec-logo 50“Cascade Insights is a strategic business partner for Symantec. They consistently deliver actionable insights and hard-hitting research that we use to make business decisions. Cascade Insights uses modern research techniques which also incorporate emerging data sources like social media platforms. They’re easy to work with, comprehensive in what they deliver, and have a zeal to provide outstanding customer service. I would recommend Cascade Insights to any company, big or small, and in any industry.”

Ty Trenary, Sr. Competitive Intelligence Manager, T-Mobile:

t mobile logo 50“Cascade Insights worked as a consultant for me on many projects in the wireless space.

They consistently provided detailed insights that have enabled better business decisions with a great level of confidence…

I always slept well when Cascade was working on any project – I knew it was in good hands. They are leaders in their field and the team has great enthusiasm for what they take on. I feel lucky to have had them working on projects for me over the years and highly recommend them.”

 

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