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B2B Market Research and Competitive Intelligence for Technology Companies

Generalist market research companies just don’t get it. Their insights don’t go very deep. Their research takes too long to deliver. They don’t know the right questions to ask, or understand the answers.

We’re not generalists, we’re specialists. You won’t have to waste precious time getting us up to speed on the needs of your industry or the B2B challenges your customers face.

In fact, the only clients we’ll accept are B2B technology companies. If you help B2B clients with technology solutions, we can help you.

Learn more about us and discover why companies like EMC, IBM, Microsoft, Symantec, Amazon, Hubspot, and Salesforce trust us to analyze their competitor customers, partners, services and products.

We give you more than data.
We give you clarity.

Product Managers

Want to know the real reasons that customers are choosing your competition? Learn how we can help uncover your customers’ key buying criteria or benchmark the competitive landscape.

Marketing Teams

Ready to perform a marketing end run around your competition? We’ll marry our in-depth knowledge of how B2B buyers want to be sold and marketed to with unique and creative research strategies.

CI Teams

Need to impact strategic or tactical decisions? We’ll design an investigative research strategy that will help you answer the hard questions your sales, marketing, and product leaders are asking.

Market Researchers

Tired of wasting time getting your B2B market research vendor up to speed? We know your industry. Isn’t it time to walk away from the generalists and get started with us?

We Ask the Right Questions

We’ll ask the right people the right questions – every time.

Our qualitative or quantitative research methodologies will give you highly-detailed tech and B2B business centered insights.

Here’s what to expect from our B2B market research services:

  • You’ll be able to move ahead on strategic decisions more quickly and with confidence.
  • You’ll finally understand why you’re losing to a competitor.
  • You’ll discover new, untapped market opportunities.
  • You’ll know how to transform your product marketing and sales efforts.

Subscribe to B2B Market Research Newsletter!

Discover the B2B tech sector stories you need to know, all in a quick-scan, easy-to-digest format.

Plus, you’ll receive the latest updates to the Ultimate B2B Technology Conference List.

Carefully curated. Sent every 2-3 weeks. Sign up today!

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Listen to the B2B Market Research Podcast!

DON’T MISS OUT ON PODCAST EPISODES…

Learn about tips, techniques and best practices you can apply when conducting market research and competitive intelligence efforts that are focused on the tech sector.

Listen to our Podcasts here, or through iTunes and Stitcher below!

iTunes – B2B Market Research – Podcast
Stitcher Radio – B2B Market Research – Podcast

A Few of Our Clients

 
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What our
Clients Say

I hired Cascade Insights in 2011 for a project that involved a competitor analysis, CI training, and consultation. No doubt about it – deciding to work with Cascade Insights early in the process of ramping up a new CI function was the single best decision that I could have made.

Heath Oilar — Competitive Intelligence ManagerSymantec

I consistently turned to Cascade Insights earlier in the project lifecycle than I normally would because I knew that they would be able to recommend creative solutions and then execute, execute, execute. 

Net – Cascade Insights has always delivered great value for the money.

Phil Friedman – Director of Competitive IntelligenceMicrosoft

The Best MR Resources

We’ve curated the best B2B Market Research content around the net and put them all in one place. Our extensive Resources section features:

  • Hundreds of articles featuring B2B and CI tips & advice
  • Interviews with Industry Leaders & Experts
  • A Compilation of all upcoming B2B Market Research & Tech Conferences
  • Podcasts featuring industry experts available for listen on any device

Check out our B2B market research resources for technology stakeholders and researchers.

Don’t miss out on our B2B Market Research Newsletter. Each issue is chock full of a curated list of tech sector stories.

“Cascade Insights is on my short-list when I look for guidance on any and all topics related to competitive intelligence.” — Doug Quam, 3M

Stay Ahead
Of The Herd

Isn’t it time to work with a B2B technology-focused market research agency that truly understands your industry?

Learn how we help technology marketers, sales leaders, product managers, market research teams, and competitive intelligence teams.