AWS
Dropbox
Fortimize
Google
HP
IBM
Oblong
salesforce

Focused on B2B Tech

Whether it’s market pain or untapped opportunity, Cascade Insights has answers.

Whether your organization needs to take advantage of a market opportunity or is facing a competitive threat, you need clarity.

Unfortunately, many B2B tech companies have worked with research partners in the past who are generalists. These same firms claim that their methodology can be applied to any industry, any type of company, or any problem.

You know this isn’t true. You know that you need a partner who understands your space, your technology, and your customers.

We’ve designed Cascade Insights to meet the needs you have — but only if you are a B2B technology company.

Actionable Findings

We give you more than research. We help you Act With Clarity™

At the end of each project, you’ll walk away with a game plan. Whether it’s a messaging update, a shift in sales tactics, a change in product, a tweak to your go-to-market strategy, or a redirection for your brand, our research will make the remedy clear.

We’ve designed Cascade Insights to meet the needs you have — but only if you are a B2B technology company.

B2B Customer Experience Research

Cascade Insights’ B2B Customer Experience Research gives you the insights you need to align your strategy and tactics with buyers’ requirements, priorities, and behavior.

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B2B Product/Service Research

Cascade Insights’ B2B Product/Service Research allows you to align your product development, messaging, and marketing strategies with the needs of the market, helping you to build a solution your ICP will love.

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B2B Marketing Enablement Research

Cascade Insights’ B2B Marketing Enablement Research can help you determine the strategies and tactics that will best reach and convert prospects into customers through marketing, sales, and product strategy.

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B2B Sales Enablement Research

Cascade Insights’ B2B Sales Enablement Research can help you to gain an objective view of how customers view your sales messaging, what buyers expect in sales outreach at each stage of the buyer’s journey, and how you can more effectively differentiate from the competition.

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Market Research Methodologies

  • In-Depth Interviews (In-Person & Online)
  • Focus Groups (In-Person & Online)
  • Web Surveys
  • Online Research Communities
  • Quantitative Studies
  • Social Media / Online Community Analysis
  • Longitudinal Research (Communities, Diaries, Etc.)
  • Secondary Research

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