Prompt Cloud

Focused on B2B Tech

Whether it’s market pain or untapped opportunity, Cascade Insights has answers.

Whether your organization needs to take advantage of a market opportunity or is facing a competitive threat, you need clarity.

Unfortunately, many B2B tech companies have worked with research partners in the past who are generalists. These same firms claim that their methodology can be applied to any industry, any type of company, or any problem.

You know this isn’t true. You know that you need a partner who understands your space, your technology, and your customers.

We’ve designed Cascade Insights to meet the needs you have — but only if you are a B2B technology company.

Actionable Findings

We give you more than research. We help you Act With Clarity™

At the end of each project, you’ll walk away with a game plan. Whether it’s a messaging update, a shift in sales tactics, a change in product, a tweak to your go-to-market strategy, or a redirection for your brand, our research will make the remedy clear.

We’ve designed Cascade Insights to meet the needs you have — but only if you are a B2B technology company.

Brand and Messaging

Cascade Insights’ Brand and Messaging Research can help you gain an objective view of your messaging and how to differentiate yourself more effectively from the competition. 

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Buyer Research

Cascade Insights’ Buyer Research gives you the insights you need to align your strategy and tactics with buyers’ requirements, priorities, and behavior. 

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Market and Opportunities

Cascade Insights’ Market and Opportunities Research can help you align your product development and marketing strategies with the needs of the market, helping you build a solution your ICP will love.

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Market Research Methodologies

  • In-Depth Interviews (In-Person & Online)
  • Focus Groups (In-Person & Online)
  • Web Surveys
  • Online Research Communities
  • Quantitative Studies
  • Social Media / Online Community Analysis
  • Longitudinal Research (Communities, Diaries, Etc.)
  • Secondary Research

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