Cascade Insights’ B2B Marketing Enablement Research is designed to help marketers determine the strategies and tactics that will best reach and convert prospects into customers.

A Few of our Clients

AWS
Adaptive
Atomitech
BambooHR
Dropbox
Google
HP
Heavy
IBM
Microsoft
Mitratech
Pharos
PitchBook
Quantum
redis
salesforce
sap
smart sheet

B2B Message Testing

Does your messaging persuade buyers or bore them? Or, worse, scare them away? Is it differentiated from the competition? Gain the insight you need to craft messages that lead to engagement.

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B2B Brand Research

How does the market really view your brand? What needs to shift in order to turn prospects into buyers and users into advocates? Our B2B Brand Research provides a window into the awareness, consideration, usage, and advocacy of your brand and solutions, as well as your competitors’.

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B2B Thought Leadership Services

Build your reputation as an authority in your space. Partner with Cascade Insights for custom studies and marketing assets to inform and engage your target market.

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B2B Partner Enablement

Fast track partner readiness and boost channel sales with custom market research and marketing assets.

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B2B Data-Driven Marketing Research

Your analytics and dashboards tell you what is happening. Get the “why” behind the numbers with Cascade Insights’ B2B Data-Driven Marketing Research.

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B2B Tech Sector Specialists

Our firm only accepts projects from the B2B tech sector.
Our areas of expertise include:
  • Software
  • Hardware
  • Cloud
  • AI & GenAI
  • Infrastructure
  • Anything as a service
  • Cybersecurity
  • Big Data
  • Low code/no code
  • Applications
  • IoT
  • And much more...
B2B tech spans various industries. We help companies that offer software, hardware, and other technology solutions in sectors such as:

IT Services

FinServ

Marketing

Life Sciences

GreenTech

Education

Legal Tech

Government

Manufacturing

Retail

Market Research Methodologies

  • In-Depth Interviews (In-Person & Online)
  • Focus Groups (In-Person & Online)
  • Web Surveys
  • Online Research Communities
  • Quantitative Studies
  • Social Media / Online Community Analysis
  • Longitudinal Research (Communities, Diaries, Etc.)
  • Secondary Research

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