You can’t build a great product, create marketing that drives leads, or develop sales tactics that close if you don’t understand your customers. Cascade Insights’ B2B Customer Experience Research gives you the insights you need to align your strategy and tactics with buyers’ requirements, priorities, and behavior.

Choosing Cascade Insights as your research partner yields specific, actionable results. Our B2B tech specialization means we begin each project with a thorough understanding of industry context and buyers’ jobs-to-be-done. In other words, we won’t waste time or budget getting up-to-speed on the basics.

Our specialization allows us to design efficient studies that get right to the heart of what matters most to your target market.

A Few of our Clients

AWS
Adaptive
Bentobox
Blacksmith
Digitalis
Dominion
Dropbox
Google
HP
IBM
Object First
Pharos
Rehab
ToughtSpot
esri
salesforce
smart sheet
twilio

Buyer Persona Research

Gain a thorough understanding of your target customers’ needs and priorities so you can craft messaging that turns prospects into leads, and leads into buyers.

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B2B Buyer’s Journey Research

Map buyer behavior across the entire B2B customer journey so you can reach potential accounts in the right way at the right time.

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B2B Customer Satisfaction Research

Quantify how customers feel about your business. Findings enable organizations to strategically allocate resources to improve the customer experience.

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B2B Jobs-To-Be-Done Research

Understand the tasks buyers are struggling to accomplish–either because no solution exists or because existing solutions are inadequate. This research illuminates opportunities for strategic innovation for products and capabilities.

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Key Buying Criteria Research

Which features really matter? Discover the capabilities that retain current customers–and win over new ones.

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B2B User Personas

Develop your product with clarity. Understand users’ needs, pain points, and behaviors, and give your users something they’ll happily advocate for.

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B2B Tech Sector Specialists

Our firm only accepts projects from the B2B tech sector.
Our areas of expertise include:
  • Software
  • Hardware
  • Cloud
  • AI & GenAI
  • Infrastructure
  • Anything as a service
  • Cybersecurity
  • Big Data
  • Low code/no code
  • Applications
  • IoT
  • And much more...
B2B tech spans various industries. We help companies that offer software, hardware, and other technology solutions in sectors such as:

IT Services

FinServ

Marketing

Life Sciences

GreenTech

Education

Legal Tech

Government

Manufacturing

Retail

Market Research Methodologies

  • In-Depth Interviews (In-Person & Online)
  • Focus Groups (In-Person & Online)
  • Web Surveys
  • Online Research Communities
  • Quantitative Studies
  • Social Media / Online Community Analysis
  • Longitudinal Research (Communities, Diaries, Etc.)
  • Secondary Research

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