Partner with Cascade Insights for research-backed strategy to guide the marketing of your B2B tech brand, product, or service.

Our team has analyzed and assessed the needs of B2B buyers for over 17 years. Hence, our perspective extends beyond the scope of a given research study. In fact, we understand that heartbeat of a B2B buyer in ways that other firms simply can’t match.

We have interacted with thousands of B2B technology buyers from a wide range of roles, which has taught us that technology purchasing isn’t limited to IT departments. Line-of-business (LOB) personnel, including directors, managers, industry leaders, and C-suite executives, each have their own unique requirements from vendors.

Our comprehensive understanding of the business landscape enables us to offer actionable strategies to help you hit your marketing targets. You will benefit from marketing recommendations that combine data, strong industry insights, and creativity to achieve your goals.

AWS
Appdirect
Dropbox
Google
HP
IBM
Medidata
salesforce

Cascade Insights offers the following strategy services.

Extended B2B Strategy Support and Mentorship

Once the readout has wrapped, marketing teams can enlist our expertise for continuous guidance and mentorship. Our services are designed to address emerging questions as they arise and offer valuable insights into B2B buyer behavior.

Audits and Assessments

Our consulting team can audit and assess your current marketing and sales assets, including your website, campaign materials, messaging, blogs, pitch decks, sales scripts, email campaigns, SEO and PPC efforts, and any other customer-facing materials or channels, like GitHub or guest publications on partner websites. This can help you to see what you should continue to focus on and what you need to stop investing in.

Internal Enablement Campaigns and Assets

Sometimes your hardest audience is an internal one. These audiences might need what you’re learned from the research effort delivered to them in a bite sized form, or perhaps a more visual one. We can help by packaging the findings in ways that lead to strategic impact both outside and inside your organization.

Marketing Campaign Development

Cascade Insights can outline the content and messaging roadmap you need for a specific marketing effort. Based on your target audiences, we can develop targeted assets and determine the best channels for their distribution.  We’ll help to analyze the campaign’s performance against predefined business objectives and make updates accordingly. 

Go-to-market (GTM) Mobilization 

An optimal GTM strategy needs to align your sales and marketing teams, as well as those of your partners if you’re bringing a joint solution to market. Cascade Insights can prepare and propel your GTM strategy with the following services:

  • Sales messaging – Includes internal or customer-facing sales-enablement decks, battle cards, sales playbooks, sales scripts, email copywriting, and more.
  • Partner messaging – Includes joint solution messaging frameworks for co-selling success, partnership briefs, joint thought leadership materials like webinars and whitepapers, product decks, and other partner readiness content like checklists and playbooks. 
  • Customer messaging – Includes tailored GTM messaging that speaks directly to the needs of your ICP with a laser-focused value proposition, strong differentiators, and compelling narratives that resonate with your ideal customers at every touchpoint.

B2B Tech Sector Specialists

Our firm only accepts projects from the B2B tech sector.
Our areas of expertise include:
  • Software
  • Hardware
  • Cloud
  • AI & GenAI
  • Infrastructure
  • Anything as a service
  • Cybersecurity
  • Big Data
  • Low code/no code
  • Applications
  • IoT
  • And much more...
B2B tech spans various industries. We help companies that offer software, hardware, and other technology solutions in sectors such as:

IT Services

FinServ

Marketing

Life Sciences

GreenTech

Education

Legal Tech

Government

Manufacturing

Retail

Market Research Methodologies

  • In-Depth Interviews (In-Person & Online)
  • Focus Groups (In-Person & Online)
  • Web Surveys
  • Online Research Communities
  • Quantitative Studies
  • Social Media / Online Community Analysis
  • Longitudinal Research (Communities, Diaries, Etc.)
  • Secondary Research

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