B2B messaging is saturated with overused buzzwords, redundant messaging, and an overload of jargon and acronyms. This leaves buyers overwhelmed and unclear, making it difficult for any single brand to distinguish itself and motivate action.  

Cascade Insights’ messaging services focus on communicating the “Right Things to the Right People.” This means crafting precise messages and identifying the key personas who need to hear them. 

Rooted in research, we specialize in conducting studies such as message testing, buyer personas, or Ideal Customer Profiles (ICPs) to ensure your messaging targets the right audience effectively.

Through this research-driven process, we guide B2B buyers to understand how your solution can address their specific concerns, pain points, and needs. This method guarantees that your messaging reaches the right people with information that deeply resonates.


Messages that Resonate

At Cascade Insights, our dedicated team of researchers, marketers, and expert communicators understands the nuances of your industry and your audience, which means you won’t have to waste time and resources bringing us up to speed. This powerful combination of industry knowledge and exemplary communication skills also lets us craft messages that will resonate.

What does this mean for you? Effective B2B messaging that goes beyond dry features, tired comparisons, and well worn buzzwords and phrases. 

In short, we craft messaging that resonates with B2B buyers, driving awareness, engagement, and ultimately, growth

Our Approach to Messaging Frameworks

Each messaging framework we develop is hand crafted to meet the needs of a particular audience, technology solution, and the needs of a given marketplace.

Our messaging frameworks include: 

  • Messaging pillars
  • Key value propositions
  • Supporting proof points – all backed by strong independent sources of data
  • Tailored messaging for specific personas, industries, company sizes, and more
  • Enablement tools that help you get the message across to internal and external audiences

Every organization can benefit from a strong messaging framework. Let us help you build a messaging framework that resonates. Once that foundation is in place we can also assist with the development of content marketing assets, such as website copy, blogs, product decks, and more.

B2B Tech Sector Specialists

Our firm only accepts projects from the B2B tech sector.
Our areas of expertise include:
  • Software
  • Hardware
  • Cloud
  • AI & GenAI
  • Infrastructure
  • Anything as a service
  • Cybersecurity
  • Big Data
  • Low code/no code
  • Applications
  • IoT
  • And much more...
B2B tech spans various industries. We help companies that offer software, hardware, and other technology solutions in sectors such as:

IT Services



Life Sciences



Legal Tech




Market Research Methodologies

  • In-Depth Interviews (In-Person & Online)
  • Focus Groups (In-Person & Online)
  • Web Surveys
  • Online Research Communities
  • Quantitative Studies
  • Social Media / Online Community Analysis
  • Longitudinal Research (Communities, Diaries, Etc.)
  • Secondary Research

Get in Touch

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