Studies & Resources
Master the B2B tech market. Check out our arsenal of resources to stay up-to-date on market insights and evolutions.
B2B Market Research Studies
Get an inside look at our approach to research with our public studies. See our assessment of 200+ win-loss interviews with B2B technology buyers, how market research steers our own marketing strategy, data on ageism in tech, and more.
Win-loss analysis from 200+ interviews with B2B buyers. How to avoid common blunders like inflexible pricing, misguided messaging, and bad sales strategy.
What we learned when we market researched ourselves…and how it sharpened our B2B marketing strategy. Lessons in market segmentation.
LinkedIn ad targeting is a surprisingly useful tool for studying the gender gap in tech giants. Read on for how we leveraged LinkedIn ad targeting data, key findings, and caveats.
The data shows that in the computer games, software, and hardware industries, most employees are under age 35. Read on for more findings on ageism in tech.
Blogs
Our B2B Marketing Blog covers the most pressing issues facing marketers in the B2B tech sector. We go in-depth on topics such as messaging strategy, understanding the B2B buyer’s journey, B2B buyer personas, content marketing, and business podcast production. You can also listen to the latest episodes of the B2B Revealed Podcast, where experts discuss technology trends, marketing strategy, and practical marketing tactics.
With our B2B Market Research Blog, we share insights from 10+ years of helping companies succeed in the B2B tech sector. We cover topics such as research methodology, understanding B2B buyers, defining your brand, and expanding your market. This blog is designed exclusively for marketers, product development teams, sales leaders, and market researchers in the B2B tech sector.
B2B Strategies
Check out our B2B Strategies to take a deep dive into topics such as analyzing the B2B buyer’s journey, asking great research questions, and managing stakeholders. For inspiration for your next research project, see 101 Market Research Questions we’ve been commissioned to answer. Add to your reading list with our quick-reference B2B book reviews. Take a master class in B2B with the experts on the B2B Revealed Podcast.
Designed exclusively for leaders in B2B marketing, sales, product management, and research.
Each one these questions can form the basis for a sharp project that uncovers key, strategic insights.
Cascade Insights is proud to present a toolkit for using research to impact decisions.
Our short business book reviews will help you hone your reading list to become a B2B expert.
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B2B Revealed Podcast
B2B is a complex and challenging field, but most of all, it is fascinating. Join Sean Campbell, CEO of Cascade Insights, as he shares over 20 years of experience in the B2B market.