Studies & Resources

Master the B2B tech market. Check out our arsenal of resources to stay up-to-date on market insights and evolutions.

B2B Market Research Studies

Get an inside look at our approach to research with our public studies. See our assessment of 200+ win-loss interviews with B2B technology buyers, how market research steers our own marketing strategy, data on ageism in tech, and more.

B2B Breakups

Win-loss analysis from 200+ interviews with B2B buyers. How to avoid common blunders like inflexible pricing, misguided messaging, and bad sales strategy.

Read More

Are You Shouting into the Void

What we learned when we market researched ourselves…and how it sharpened our B2B marketing strategy. Lessons in market segmentation.

Read More

Gender Gap: A Look at 50 Tech Giants

LinkedIn ad targeting is a surprisingly useful tool for studying the gender gap in tech giants. Read on for how we leveraged LinkedIn ad targeting data, key findings, and caveats.

Read More

Ageism in Tech: The Silent Career Killer

The data shows that in the computer games, software, and hardware industries, most employees are under age 35. Read on for more findings on ageism in tech.

Read More


Our B2B Marketing Blog covers the most pressing issues facing marketers in the B2B tech sector. We go in-depth on topics such as messaging strategy, understanding the B2B buyer’s journey, B2B buyer personas, content marketing, and business podcast production. You can also listen to the latest episodes of the B2B Revealed Podcast, where experts discuss technology trends, marketing strategy, and practical marketing tactics.

With our B2B Market Research Blog, we share insights from 10+ years of helping companies succeed in the B2B tech sector. We cover topics such as research methodology, understanding B2B buyers, defining your brand, and expanding your market. This blog is designed exclusively for marketers, product development teams, sales leaders, and market researchers in the B2B tech sector.

B2B Strategies

Check out our B2B Strategies to take a deep dive into topics such as analyzing the B2B buyer’s journey, asking great research questions, and managing stakeholders. For inspiration for your next research project, see 101 Market Research Questions we’ve been commissioned to answer. Add to your reading list with our quick-reference B2B book reviews. Take a master class in B2B with the experts on the B2B Revealed Podcast.


A complete guide to learning about all things B2B market research: how it differs from B2C, how it’s conducted, how it can work for you, and more.

Read More

101 Market Research Questions

Each one these questions can form the basis for a sharp project that uncovers key, strategic insights.

Read More

B2B Revealed Podcast

Designed exclusively for leaders in B2B marketing, sales, product management, and research.

Read More

B2B Strategies

Cascade Insights is proud to present a toolkit for using research to impact decisions.

Read More

B2B Book Reviews: One-Sentence Recaps

Our short business book reviews will help you hone your reading list to become a B2B expert.

Read More

Contact Us

Cascade Insights will never share your information with third parties. View our privacy policy.