B2B Educational Guides
Learn the ins and outs of some common types of B2B market research, including buyer personas, brand research, thought leadership, and more.
The Role of AI in Market Research
Explore how AI is transforming market research and how to use AI tools to assist with every stage of research.
What are Synthetic Respondents in Market Research?
A complete guide to understanding synthetic respondents in market research: how they are created, their benefits, their risks, uses cases, and more
What are B2B Buyer Personas?
A complete guide to all things related to buyer personas: when organizations need them, what competitive advantage organizations can gain with them, how different teams can benefit from them, how buyer persona research is conducted, and more.
What is a Messaging Framework?
A complete guide to messaging frameworks; whether it’s marketing, customer support, internal communication, or public relations, a well-defined messaging framework ensures that all communications are cohesive and reflect a unified voice.
What is B2B Market Research?
A complete guide to learning about all things B2B market research: how it differs from B2C, how it’s conducted, how it can work for you, and more.
What Is B2B Thought Leadership?
A complete guide to learning all about thought leadership: the different types of content, how B2B thought leadership differs from B2C, what its benefits are, how to produce it effectively, and who the stakeholders are.
What Is Brand Research?
A complete guide to learning all about brand research: why it’s important, how it’s conducted, how it can work for you, and more.
What is Competitive Intelligence Research?
A complete guide to all things competitive intelligence research: when you need it, how it’s conducted, what competitive advantage can be gained, how it can work for you, and more.
What Is Message Testing?
A complete guide to message testing: why it’s important, when organizations most need it, how to conduct it, real-world case studies, and more.
Videos
Check out our YouTube channel to explore a wide range of topics within the B2B market research and B2B marketing realm within the tech space.
