B2B Resources
Master the B2B tech market. Check out our arsenal of resources to stay up-to-date on market insights and evolutions.
B2B Educational Guides
Learn the ins and outs of some common types of B2B market research, including buyer personas, brand research, thought leadership, and more.
A complete guide to learning about all things B2B market research: how it differs from B2C, how it’s conducted, how it can work for you, and more.
Link to: What Is Brand Research
A complete guide to learning all about brand research: why it’s important, how it’s conducted, how it can work for you, and more.
Link to: What are B2B Buyer Personas?
A complete guide to all things related to buyer personas: when organizations need them, what competitive advantage organizations can gain with them, how different teams can benefit from them, how buyer persona research is conducted, and more.
Link to: What Is Thought Leadership Content?
A complete guide to learning all about thought leadership: the different types of content, how B2B thought leadership differs from B2C, what its benefits are, how to produce it effectively, and who the stakeholders are.
Videos
Check out our YouTube channel to explore a wide range of topics within the B2B market research and B2B marketing realm within the tech space.
B2B Market Research Recruitment: Right People, Right Questions
Why B2B Organizations Need Buyer Personas
How to Activate Your B2B Market Research Recommendations
B2B Market Research Firms: We Deliver Bad News to Good People
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