B2B Educational Guides

Learn the ins and outs of some common types of B2B market research, including buyer personas, brand research, thought leadership, and more.

What is B2B Market Research?

A complete guide to learning about all things B2B market research: how it differs from B2C, how it’s conducted, how it can work for you, and more.

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What Is B2B Thought Leadership?

A complete guide to learning all about thought leadership: the different types of content, how B2B thought leadership differs from B2C, what its benefits are, how to produce it effectively, and who the stakeholders are.

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brand research

What Is Brand Research

A complete guide to learning all about brand research: why it’s important, how it’s conducted, how it can work for you, and more.

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What are B2B Buyer Personas?

A complete guide to all things related to buyer personas: when organizations need them, what competitive advantage organizations can gain with them, how different teams can benefit from them, how buyer persona research is conducted, and more.

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What is a Messaging Framework?

A complete guide to messaging frameworks; whether it’s marketing, customer support, internal communication, or public relations, a well-defined messaging framework ensures that all communications are cohesive and reflect a unified voice.

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What Is Message Testing?

A complete guide to message testing: why it’s important, when organizations most need it, how to conduct it, real-world case studies, and more.

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Videos

Check out our YouTube channel to explore a wide range of topics within the B2B market research and B2B marketing realm within the tech space.

YouTube video
B2B Market Research Recruitment: Right People, Right Questions™
YouTube video
Why B2B Organizations Need Buyer Personas
YouTube video
How to Activate Your B2B Market Research Recommendations
YouTube video
B2B Market Research Firms: We Deliver Bad News to Good People
YouTube video
The Top 5 Types of Market Research
YouTube video
Cascade Insights Company History: What We Don’t Do
YouTube video
B2B vs. B2C Market Research: Key Project Differences
YouTube video
Expert Networks vs. Panel Studies for B2B Research Studies

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