Testimonials

We hired Cascade initially to help us with our customer satisfaction research, and we were very pleased with how they delivered on this work. The moderator was professional and the insights in the final report were very helpful to our business.

Since then we have engaged with Cascade on some persona work to better understand our target audience, and have also expanded our customer satisfaction research work to include our flexible contractor workforce.

Cascade is a great partner to us, providing thorough and insightful analysis and recommendations. I know I can count on them to deliver quality results and look forward to working on more projects!

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Jodie Ruby | Appen

VP of Marketing

Sean and his colleagues at Cascade Insights have consistently delivered great work for us. Relative to a lot of vendors I’ve worked with, the Cascade team did a great job of taking high level, somewhat ambiguous guidance (from me), and turning that into creative, effective deliverables.

I consistently turned to Cascade Insights earlier in the project lifecycle than I normally would because I knew that they would be able to recommend creative solutions and then execute, execute, execute. Net – Cascade Insights has always delivered great value for the money.

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Phil Friedman | Microsoft

Director of Competitive Intelligence

I hired Cascade Insights for a project that involved a competitor analysis, CI training, and consultation. No doubt about it – deciding to work with Cascade Insights early in the process of ramping up a new CI function was the single best decision that I could have made.

Heath Oilar | Symantec

Competitive Intelligence Manager

Cascade Insights is on my short-list when I look for guidance on any and all topics related to competitive intelligence.

He is knowledgeable in a broad array of CI tools and techniques, and he knows when and where to apply each. He’s become a valuable partner as we drive our CI initiatives.

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Doug Quam | 3M

Market Insights Manager

Finding the right research partner is not easy, but Cascade Insights delivers just what we need. They provide meaningful insights, complete the work in a timely manner and made sure to take into account our business context. I am confident that Sean and the team can tackle the tricky market questions that we have to address in order to succeed.

Tripp Ritter | Concur

Global Competitive Insights Manager

Cascade Insights worked as a consultant for me on many projects in the wireless space. They consistently provided detailed insights that have enabled better business decisions with a great level of confidence… I always slept well when Cascade was working on any project – I knew it was in good hands.

They are leaders in their field and the team has great enthusiasm for what they take on. I feel lucky to have had them working on projects for me over the years and highly recommend them.

Ty Trenary | T-Mobile

Sr. Competitive Intelligence Manager

I have greatly enjoyed working with Cascade as they are flexible, agile, and easy to work with. Cascade has delivered high quality work for my team on short notice and always go the extra mile to ensure that we are happy with their work.

Cascade has personally been of great help to me as I have looked to build a new CI function in Engineering. My team’s development and knowledge of CI have been significantly accelerated as a result of our work with Cascade.

Norberto Garcia | Microsoft

Director – Competitive Intelligence

It was a great pleasure working with the team at Cascade Insights. Our qualitative research project was handled very professionally and the insights uncovered have been very valuable for us to draft our strategy.

The team at Cascade Insights demonstrated a high level of flexibility to keep pushing the boundaries and identify deeper consumer pain points. A very satisfying project executed extremely effectively by our partner at Cascade Insights.

Lilian Bories | Oblong

V.P. Marketing

The experts at Cascade Insights helped us shape and execute a project to gather feedback from a hard-to-reach audience – IT decision makers with budget authority for their organizations. Cascade Insights worked hard and creatively to find exactly the right people to talk to. The interviews were conducted with a high level of professionalism.

Cascade Insights was very open to our feedback and continued to refine the interview questions as the project progressed. I was extremely impressed with the knowledge, skills, and capabilities of the Cascade Insights team and look forward to working with them in the future.

Lori Birtley | Microsoft

Senior Design Researcher – Windows and Devices Group

Cascade Insights completed some key market research for us to help guide thinking as to our long term strategy for data protection and archive. They were professional, efficient, and clearly have knowledge and expertise in the IT industry, so they were very quickly able to synthesize information from us as well as from the market research participants. Their results provided some key insights for us, and have already helped to validate and shape our product line strategy.

Eric Bassier | Quantum

Sr. Director of Product Management

Cascade Insights was a true partner for us as we embarked on our competitive analysis project. They customized their approach to meet our needs, helped us better define the data we were looking for, and then they stepped up and delivered a comprehensive, detailed analysis of our market. The Cascade team spent the time to understand our technology, our target market, and our business, which made the process painless and the result a resounding success.

Scott Penney | Bluecat

Director, Cyber Security Solutions

I engaged with Cascade Insights to conduct a market research project to understand the perception of the HP Cloud programs by different channel partners. Sean and his team did an exceptional job understanding what I was looking for, putting together a series of surveys, collecting the information and complementing it with additional social media insights which was very innovative.

Sean was also very accommodating to changing dynamics of the organization and delivering on time with a great professionalism providing several presentations to different teams as requested. I highly recommend working with Sean.

Lucy Mangas | Hewlett-Packard

WW Cloud Partner Strategy Lead

The relationship we have with Cascade Insights is that of a trusted advisor. They work really closely with our team, helping us develop some extremely effective and insightful market intelligence reports. Sean and the team are always looking at how we can make our partnership work better. It’s this kind of focus on innovation and building a mutually beneficial relationship that has delivered where it really matters.

The team at CI are not only Mavens in their field, but also educators, capable of training new CI professionals or reinvigorate teams. The team at CI consistently delivers and helps their clients deliver on commitments and take their knowledge to the next level.

Joshua Kane | Symantec

The decision to partner with Cascade Insights on recent B2B research projects has worked out very well. Their ability to quickly understand our industry and specific business challenges, combined with their strong project execution skills has quickly made them our preferred partner for B2B work. Specifically, I appreciate their collaborative approach in being open to conceptual research discussions, making field adjustments on the fly, and in making recommendations of their own during execution of the project. It truly is a pleasure to work with the team at Cascade!

Phil Penuela | Gogo

Director Global Insights

Making the right decisions. That is really what this is all about. Cincom needed better information, and we needed to be able to develop a consensus around the information that we ultimately would need to use. Cascade provided clarity. They shared thoroughly their process, made sure my team understood the value, and then they delivered. The research they provided will be a key ingredient to new growth and a coherent strategy for our entire business.

Larry Sumpter | Cincom

Director, Brand and Corporate Strategy

The Cascade team was great to work with. They were thorough in their approach to understand our needs, and were dedicated to delivering actionable insights. Sean and Scott’s understanding of the market and commitment to delivering a high quality project output in a timely manner was exactly what we were looking for in a strategic partner.

Hillary Eckert | Workiva

Sr. Product Marketing Manager

I am very impressed with Cascade Insights capability to deliver critical projects on time and with quality. They have a very structured approach towards completing projects related to market intelligence and can work across various leading technology areas. The team is very professional and is great to work with. I look forward to continue working with them.

Skand Mittal | Microsoft

Senior Product Marketing Manager, Commercial Tablet Marketing for Industry (Verticals)

We’ve utilized Cascade Insights for some very high-profile projects that have required a deep understanding of software engineering and development. Cascade Insights assembled a team with clear expertise in the space and conducted high-quality and thorough research on a quick turnaround. As the objectives of the research continued to evolve, the CI team proved to be flexible partners and willingly adjusted the research strategy to make sure our goals were adequately addressed.

I have really enjoyed working with Cascade Insights and the deep partnership they provide.

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Michael Beebe | Microsoft

Product Planner, Competitive Intelligence for Windows and Devices Group

BlueVolt is always on a mission to improve the experience learners have on our platform. We’re very happy to have chosen Cascade to lead our Voice of the eLearner research. From survey design to deployment to analysis, the Cascade team was insightful, attentive and flexible. We now have a study that will serve as the foundation for our learner research moving forward. We look forward to working with Cascade in the future.

Keith Gerr | Bluevolt

Director of Marketing

Decision Lens is a small and growing software company, still trying to figure out the exact motivations of our market and our buyers. After watching our own efforts at market analysis drag along with all of our internal biases attached to them, we decided we had to enlist the help of experts.

Cascade Insights stood out to us in our review of firms for their knowledge of technology, experience in B2B, and willingness to personalize the work to what we needed. And our experience during the project lived up to the expectations.

The Cascade team delivered very thorough and targeted market interviews and provided the external analysis of the information that our organization and executives needed to see. We have since completed more market analysis initiatives with Cascade and will continue to do so into the future.

Matt Ipri | Decision Lens

VP of Marketing

Cascade Insights is a strategic business partner for Symantec. They consistently deliver actionable insights and hard-hitting research that we use to make business decisions.

Cascade Insights uses modern research techniques which also incorporate emerging data sources like social media platforms. They’re easy to work with, comprehensive in what they deliver, and have a zeal to provide outstanding customer service. I would recommend Cascade Insights to any company, big or small, and in any industry.

Omar Dajani | Symantec

Sr. Director – Competitive Intelligence

We commissioned a channel market research piece from Cascade Insights to better understand partners’ perceptions. The team did great work, especially with research design, sample development, data analysis, and report development. Results were balanced, credible, and practical; sparked important conversations; and ultimately helped expose a gap in our strategy. I plan to use Cascade Insights again.

Martin DeWitt | Red Hat

Sr. Product Marketing Manager

We worked with Cascade Insights to start up a substantial competitive intelligence and product insights initiative. Their whip-smart staff and expertise in B2B tech was a major asset, starting from our first conversations about doing a project together, making sense of research findings, and delivering results to senior leaders.

When we hit challenges along the road—practically inevitable in standing up a new initiative in an enterprise context—they were flexible, creative, and always positive in finding ways to move forward. In short, in the world of market research, Cascade is at the top of the heap.

Josh Kaplan | Pitney Bowes

Primary Research Lead, Software Solutions

Most of my team is relatively new to the CI field, so I enlisted the help of Cascade Insights to provide training in CI fundamentals, frameworks, and methodologies.

While the training was only 2 days in length, Sean thoroughly covered all the topics with time built in for team activities that further reinforced what we learned. After the training, the team raved about all the new tools they wanted to use and ideas to incorporate into their existing projects. In fact, they have already begun introducing concepts learned in this training into their day-to-day activities.

I highly recommend Cascade Insights for any CI manager looking to quickly train new CI professionals or for any team looking to refresh their existing CI knowledge. Sean is very professional and knowledgeable in this field and can really help any CI team (regardless of experience) move to the next level.

Alysse Nockles | Mcafee

Director, Competitive Intelligence

When you’re in a fast-paced and highly competitive market space, you have to be nimble and smart and sure in all your marketing decisions – and your vendors have to match that. Sean Campbell and his team at Cascade Insights are all that and more.

Before they even started on one of my recent projects, they conducted a thorough interview and brought in different perspectives that helped crystallize the actual questions we were trying to answer. The project ran flawlessly and professionally, and the analysis was exceptional. Cascade is on my “Go To” list when I need a partner to help me analyze tough market intelligence questions.

Margaret Rea | Commerce Tools

Head of US Marketing

It was a great pleasure working with the team at Cascade Insights. Our qualitative research project was handled very professionally and the insights uncovered have been very valuable for us to draft our strategy.

The team at Cascade Insights demonstrated a high level of flexibility to keep pushing the boundaries and identify deeper consumer pain points. A very satisfying project executed extremely effectively by our partner at Cascade Insights.

Lilian Bories | Oblong

V.P. Marketing

Sean Campbell has a keen eye for trends in the technology industry, and can translate those trends into actionable directives for his clients. Sean epitomizes initiative — he’s constantly seeking new knowledge and expertise. His attention to detail and his concern for high quality infiltrate every project he touches.

Sean Campbell has a very unique combination of clear-eyed business sense and the ability to think creatively. He is a technology visionary!

Michelle Crockett | Penton Media

Vice President

Cascade Insights was hired to develop voice of customer information related to a new market segment for us. The team did a great job of distilling our information request into blocks so that we could understand different aspects of the response. But the execution and results of the project were outstanding. It has informed our messaging and has provided us with a framework to deliver our story in a way that the customers will be more aligned with. The process has opened our eyes to a whole new way of capturing market information. I anticipate using them again.

Mike Connaughton | Nexans

Market Segment Manager

Cascade Insights has become our go-to resource anytime we have a tough market intelligence question. Compared to other firms, they stand out in two ways: 1) Deep domain expertise of the tech industry 2) Little/no hand-holding required: I just tell them what business questions I need answered and they deliver. It’s rare to get original insights from market research vendors and Scott and Sean have delivered every time we have engaged them.

Niranjan Deo | Microsoft

Business Strategy Manager

We’ve utilized Cascade Insights for multiple projects…

Sean is one of the best competitive intelligence professionals out there – great understanding of the IT and computer industry dynamics, knows the right places to ethically get information, and he is able to apply that to our company’s specific projects with great effectiveness.

William (Bill) Tsang | Microsoft

Director, Competitive Strategy